Menu
Facebook looks to woo developers with new tools for growth

Facebook looks to woo developers with new tools for growth

The company's platform offers new tools to help developers gain exposure

Facebook, in a push to make its platform more useful for third-party developers, is launching tools to give their apps more exposure, including a mobile "like" button.

The mobile "like" button, unveiled Wednesday at the company's F8 conference, will function just as the "like" button on the mobile Web and desktop version of Facebook does.

Users who click on the button will "like" pieces of content from the developer's app, and share them back to Facebook. The button is currently in beta test and will be rolling out to app developers of the next couple of weeks.

Also in beta is a new tool in Facebook's platform called "send to mobile," which will provide a link to let end users send an app to download on their smartphone if they visit the app's mobile website and log in with Facebook.

The tools come as the social network looks to expand its platform of services to attract more app developers.

Facebook's platform already includes a number of APIs (application programming interface) to help developers build their apps, the most recognizable of which might be the "log in" button.

But Facebook has faced challenges, including around the log-in button, amid consumers' concerns over data privacy. Facebook seeks to address that issue with a new anonymous log-in feature, also announced Wednesday at F8.

"We're focused on building a stabile mobile platform," said CEO Mark Zuckerberg, during a keynote address. "We think we can help you ship even more great apps," he said to an audience of developers.

Another growth tool announced Wednesday is "message dialogue," which will let people share content from mobile apps with friends through Facebook's Messenger messaging app.

Finally, a new comprehensive program, called FbStart, will allow app developers to apply to receive a package of Facebook platform services worth up to US$30,000.

But growth tools comprise just one area where Facebook is looking to provide more services. The company on Wednesday also announced a mobile advertising network, which will let developers tap into Facebook's user data to devise their ad campaigns.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags social mediamobileinternetFacebooksearch enginessocial networkingmobile applicationsInternet-based applications and services

Featured

Slideshows

Meet the leading female front runners of the Kiwi channel

Meet the leading female front runners of the Kiwi channel

Reseller News honoured the leading female front runners of the New Zealand channel at the 2018 Women in ICT Awards (WIICTA) in Auckland. The awards honoured standout individuals across seven categories, spanning Entrepreneur; Innovation; Rising Star; Shining Star; Community; Technical and Achievement.

Meet the leading female front runners of the Kiwi channel
Meet the top performing customer-centric Microsoft channel partners

Meet the top performing customer-centric Microsoft channel partners

Microsoft honoured leading partners across the channel following a year of customer innovation and market growth in New Zealand. The 2018 Microsoft Partner Awards recognised excellence within the context of the end-user, spanning a host of emerging and established providers.

Meet the top performing customer-centric Microsoft channel partners
Reseller News launches new-look Awards at 2018 Judges’ Lunch

Reseller News launches new-look Awards at 2018 Judges’ Lunch

Introducing the Reseller News Innovation Awards, launched to the channel at the 2018 Judges’ Lunch in Auckland. With more than 70 judges now part of the voting panel, the new-look awards will reflect the changing dynamics of the channel, recognising excellence across customer value and innovation - spanning start-ups, partners, distributors and vendors.

Reseller News launches new-look Awards at 2018 Judges’ Lunch
Show Comments