Menu
Twitter to promote app downloads in mobile timelines

Twitter to promote app downloads in mobile timelines

Advertisers can use a single interface to promote downloads of their mobile apps in other apps or directly from Twitter timelines

Twitter will start promoting apps in timelines.

Twitter will start promoting apps in timelines.

Twitter's new mobile advertising suite lets companies pitch their mobile apps in promoted tweets or place ads inside other apps.

The suite combines Twitter Cards, a feature that automatically adds Google Play and App Store links to tweets, and Promoted Tweets, sponsored tweets that appear in people's timelines. Users will be able to download apps directly from their timelines, Twitter said Thursday.

The new suite also allows marketers to promote their apps outside Twitter through MoPub market, a mobile-focused ad exchange Twitter bought last September for a reported US$350 million. The MoPub exchange reaches more than 1 billion unique devices and handles more than 130 billion ad requests inside Android and iOS applications every 30 days, according to Twitter.

The combined interface at ads.twitter.com is initially available only to U.S. advertisers taking part in the beta test, Twitter said.

Mobile advertising is on the rise, according to ZenithOptimedia, which in early April predicted that global expenditures on mobile ads will grow from about $13 billion in 2103 to about $45 billion in 2016.

Twitter is not the only company ramping up its mobile advertising efforts now.

Earlier this week Telefónica, one of the world's largest telecom operators, announced a mobile ad-exchange platform using its customer demographics and real-time location data to serve targeted mobile ads.

Loek is Amsterdam Correspondent and covers online privacy, intellectual property, open-source and online payment issues for the IDG News Service. Follow him on Twitter at @loekessers or email tips and comments to loek_essers@idg.com


Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags mobile applicationsservicestwittermobile

Featured

Slideshows

Sizing up the NZ security spectrum - Where's the channel sweet spot?

Sizing up the NZ security spectrum - Where's the channel sweet spot?

From new extortion schemes, outside threats and rising cyber attacks, the art of securing the enterprise has seldom been so complex or challenging. With distance no longer a viable defence, Kiwi businesses are fighting to stay ahead of the security curve. In total, 28 per cent of local businesses faced a cyber attack last year, with the number in New Zealand set to rise in 2017. Yet amidst the sensationalism, media headlines and ongoing high profile breaches, confusion floods the channel, as partners seek strategic methods to combat rising sophistication from attackers. In sizing up the security spectrum, this Reseller News roundtable - in association with F5 Networks, Kaspersky Lab, Tech Data, Sophos and SonicWall - assessed where the channel sweet spot is within the New Zealand channel. Photos by Maria Stefina.

Sizing up the NZ security spectrum - Where's the channel sweet spot?
Kiwi channel comes together for another round of After Hours

Kiwi channel comes together for another round of After Hours

The channel came together for another round of After Hours, with a bumper crowd of distributors, vendors and partners descending on The Jefferson in Auckland. Photos by Maria Stefina.​

Kiwi channel comes together for another round of After Hours
Consegna comes to town with AWS cloud offerings launch in Auckland

Consegna comes to town with AWS cloud offerings launch in Auckland

Emerging start-up Consegna has officially launched its cloud offerings in the New Zealand market, through a kick-off event held at Seafarers Building in Auckland.​ Founded in June 2016, the Auckland-based business is backed by AWS and supported by a global team of cloud specialists, leveraging global managed services partnerships with Rackspace locally.

Consegna comes to town with AWS cloud offerings launch in Auckland
Show Comments