Menu
Twitter brings the data back home by acquiring Gnip

Twitter brings the data back home by acquiring Gnip

Twitter is acquiring longtime data analysis provider Gnip

Aiming to play a bigger role in analyzing tweets and sharing the resulting insights with advertisers and other businesses, Twitter has acquired Gnip, its partner for the past few years.

Boulder, Colorado-based Gnip has been analyzing the so-called "firehose" of about 500 million daily tweets and delivering information to a range of businesses for uses in marketing, business intelligence and the like. Gnip says it has delivered more than 2.3 trillion tweets to its customers in 42 countries.

Now Twitter is bringing Gnip in-house, in a move that could give a healthy boost to the company's data licensing business. Terms of the deal weren't disclosed.

"We want to make our data even more accessible, and the best way to do that is to work directly with our customers to get a better understanding of their needs," Twitter said in its announcement.

"We believe Gnip has only begun to scratch the surface," the company said.

With Gnip under its roof, Twitter said it plans to offer more sophisticated data sets and better data enrichments. Twitter also said it would be further extending its data platform through Gnip and its existing APIs (application programming interfaces).

"Combining forces with Twitter allows us to go much faster and much deeper," Gnip said in its own announcement.

Data licensing is a small but important business for Twitter, which makes most of its revenue through advertising. For the six months ended June 30, 2013, Twitter generated roughly US$32 million by licensing its data to third parties, out of total sales of roughly $254 million. With Gnip, Twitter could grow its data licensing further, by making more compelling data available to more customers.

The deal also eliminates the risk that Gnip might be acquired by someone else. Topsy, another social media analytics company with deep access to Twitter, was purchased by Apple last year.

Other Twitter data partners include DataSift and Dataminr.

Separately, it was revealed on Tuesday that Twitter was hiring Daniel Graf, a former Google executive working on Google Maps, to become Twitter's new VP of consumer products. The move could help Twitter jump-start its stalled user growth and broaden the service's mainstream appeal.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com


Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags analyticsInternet-based applications and servicessocial networkingtwittersocial mediainternetGnip

Featured

Slideshows

Kiwi channel comes together for another round of After Hours

Kiwi channel comes together for another round of After Hours

The channel came together for another round of After Hours, with a bumper crowd of distributors, vendors and partners descending on The Jefferson in Auckland. Photos by Maria Stefina.​

Kiwi channel comes together for another round of After Hours
Consegna comes to town with AWS cloud offerings launch in Auckland

Consegna comes to town with AWS cloud offerings launch in Auckland

Emerging start-up Consegna has officially launched its cloud offerings in the New Zealand market, through a kick-off event held at Seafarers Building in Auckland.​ Founded in June 2016, the Auckland-based business is backed by AWS and supported by a global team of cloud specialists, leveraging global managed services partnerships with Rackspace locally.

Consegna comes to town with AWS cloud offerings launch in Auckland
Veritas honours top performing trans-Tasman partners

Veritas honours top performing trans-Tasman partners

Veritas honoured its top performing partners across the channel in Australia and New Zealand, recognising innovation and excellence on both sides of the Tasman. Revealed under the Vivid lights in Sydney, Intalock claimed the coveted Partner of the Year 2017 (Pacific) award, with Data#3 acknowledged for 12 months of strong growth across the market. Meanwhile, Datacom took home the New Zealand honours, with Global Storage and Insentra winning service provider and consulting awards respectively. Dicker Data was recognised as the standout distributor of the year, while Hitachi Data Systems claimed the alliance partner award. Photos by Bob Seary.

Veritas honours top performing trans-Tasman partners
Show Comments