Menu
Facebook is trying to make its News Feed less spammy

Facebook is trying to make its News Feed less spammy

Changes to the site's filtering algorithm will de-emphasize posts that repeatedly ask for 'likes'

Facebook aims to clear away "like-baiting" posts such as the one above with its filtering changes.

Facebook aims to clear away "like-baiting" posts such as the one above with its filtering changes.

Posts on Facebook that repeatedly urge users to like, share or comment on them are being targeted in a new effort to reduce News Feed spam, Facebook said Thursday.

Many of those posts are published by Pages that deliberately try to game Facebook to get wider distribution, the company said. The changes are designed to make more prominent the content people actually want to see, while better detecting and demoting other posts.

Facebook is clamping down on three types of behavior, one of which it calls link baiting, which is when a post explicitly asks users to perform an action on it. As an example, it showed a post with photos of a cute rabbit, a kitten, a dolphin and mosquito, which seems to have little point but urges users to like, share or comment on it.

"These stories lead to a less enjoyable experience of Facebook since they drown out content from friends and Pages that people really care about," the company said.

It will also de-emphasize Pages and people who reupload content repeatedly to get more attention. And it's clamping down on posts with deceptive language or formatting that aim to trick people into clicking on "spammy links."

The changes follow some previous adjustments that aimed to surface more relevant news articles while reducing the reach of meme-like photos.

Facebook said most publishers on its site aren't trying to game the system and might even see a small increase in News Feed distribution - presumably because demoting spam will make room for better content. But publishers who are intentionally posting spam will see their distribution decrease in the coming months, it said.

Facebook has to move carefully, though. However well-intentioned the changes might be, the updates to its algorithms can have unexpected consequences for marketers, some of whom are growing frustrated at what they see as the constant changes on the site.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags social mediainternetFacebooksearch enginessocial networkingInternet-based applications and services

Featured

Slideshows

Meet the leading female front runners of the Kiwi channel

Meet the leading female front runners of the Kiwi channel

Reseller News honoured the leading female front runners of the New Zealand channel at the 2018 Women in ICT Awards (WIICTA) in Auckland. The awards honoured standout individuals across seven categories, spanning Entrepreneur; Innovation; Rising Star; Shining Star; Community; Technical and Achievement.

Meet the leading female front runners of the Kiwi channel
Meet the top performing customer-centric Microsoft channel partners

Meet the top performing customer-centric Microsoft channel partners

Microsoft honoured leading partners across the channel following a year of customer innovation and market growth in New Zealand. The 2018 Microsoft Partner Awards recognised excellence within the context of the end-user, spanning a host of emerging and established providers.

Meet the top performing customer-centric Microsoft channel partners
Reseller News launches new-look Awards at 2018 Judges’ Lunch

Reseller News launches new-look Awards at 2018 Judges’ Lunch

Introducing the Reseller News Innovation Awards, launched to the channel at the 2018 Judges’ Lunch in Auckland. With more than 70 judges now part of the voting panel, the new-look awards will reflect the changing dynamics of the channel, recognising excellence across customer value and innovation - spanning start-ups, partners, distributors and vendors.

Reseller News launches new-look Awards at 2018 Judges’ Lunch
Show Comments