Menu
Vendor partnerships key to market success: F5 Networks

Vendor partnerships key to market success: F5 Networks

Networking vendor expands relationship with VMware while partnering with rivals such as Cisco

F5 Networks is aligning with other vendors in order to be successful.

A/NZ alliances manager, Christoper Zamagias, said it is because not one vendor will be able to do everything.

Zamagias adds the majority of his time has been spent engaging with long time collaborator VMware, and more recently former rival Cisco.

“We and VMware have very similar go to market strategies,” he said,

“We are talking about software defined applications while VMware is talking about software defined datacentres.”

During F5 Network’s Aglity conference, the networking vendor announced a pair of VMware supported products aimed at customers with virtual desktop infrastructures.

A new version of BIG-IP Access Policy Manager (APM) for VMware Horizon View has been released, as well as a dedicated iApp and reference architecture explaining how VMware technologies can be maximised.

Zamagias said these products are the result of “great synergies” the companies can take to market.

“Some alliances are where you get some senior executives to stand up on stage and announce they will work together,” he said.

“What makes this alliance different is we are engaged from the top level all the way down to the bottom.”

Collaborative potential

Zamagias said F5 Networks and VMware are collaborating closely on their products instead of leaving one vendor to deal with it.

“We have hooks directly into VMware’s code, so we’re really joined at the hip when taking this to market,” he said.

The close collaboration between the two companies is there to create a better end user experience.

“What the two of us bring to the market together is in the user experience,” Zamagias said.

Zamagias expects the outcome from the closer vendor ties to result in further opportunities for the partner community.

“We’re at the stage where we’re seeing that will be important, and we’re working very closely to make that happen,” he said.

Patrick Budmar covers consumer and enterprise technology breaking news for IDG Communications. Follow Patrick on Twitter at @patrick_budmar.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags VMwareNetworkingciscovirtualisationF5 Networks

Featured

Slideshows

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

This year’s Reseller News 30 Under 30 Tech Awards were held as an integral part of the first entirely virtual Emerging Leaders​ forum, an annual event dedicated to identifying, educating and showcasing the New Zealand technology market’s rising stars. The 30 Under 30 Tech Awards 2020 recognised the outstanding achievements and business excellence of 30 talented individuals​, across both young leaders and those just starting out. In this slideshow, Reseller News honours this year's winners and captures their thoughts about how their ideas of leadership have changed over time.​

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners
Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

This exclusive Reseller News Exchange event in Auckland explored the challenges facing the partner community on the cloud security frontier, as well as market trends, customer priorities and how the channel can capitalise on the opportunities available. In association with Arrow, Bitdefender, Exclusive Networks, Fortinet and Palo Alto Networks. Photos by Gino Demeer.

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security
Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomed 2019 inductees - Leanne Buer, Ross Jenkins and Terry Dunn - to the fourth running of the Reseller News Hall of Fame lunch, held at the French Cafe in Auckland. The inductees discussed the changing face of the IT channel ecosystem in New Zealand and what it means to be a Reseller News Hall of Fame inductee. Photos by Gino Demeer.

Reseller News welcomes industry figures at 2020 Hall of Fame lunch
Show Comments