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Vendor partnerships key to market success: F5 Networks

Vendor partnerships key to market success: F5 Networks

Networking vendor expands relationship with VMware while partnering with rivals such as Cisco

F5 Networks is aligning with other vendors in order to be successful.

A/NZ alliances manager, Christoper Zamagias, said it is because not one vendor will be able to do everything.

Zamagias adds the majority of his time has been spent engaging with long time collaborator VMware, and more recently former rival Cisco.

“We and VMware have very similar go to market strategies,” he said,

“We are talking about software defined applications while VMware is talking about software defined datacentres.”

During F5 Network’s Aglity conference, the networking vendor announced a pair of VMware supported products aimed at customers with virtual desktop infrastructures.

A new version of BIG-IP Access Policy Manager (APM) for VMware Horizon View has been released, as well as a dedicated iApp and reference architecture explaining how VMware technologies can be maximised.

Zamagias said these products are the result of “great synergies” the companies can take to market.

“Some alliances are where you get some senior executives to stand up on stage and announce they will work together,” he said.

“What makes this alliance different is we are engaged from the top level all the way down to the bottom.”

Collaborative potential

Zamagias said F5 Networks and VMware are collaborating closely on their products instead of leaving one vendor to deal with it.

“We have hooks directly into VMware’s code, so we’re really joined at the hip when taking this to market,” he said.

The close collaboration between the two companies is there to create a better end user experience.

“What the two of us bring to the market together is in the user experience,” Zamagias said.

Zamagias expects the outcome from the closer vendor ties to result in further opportunities for the partner community.

“We’re at the stage where we’re seeing that will be important, and we’re working very closely to make that happen,” he said.

Patrick Budmar covers consumer and enterprise technology breaking news for IDG Communications. Follow Patrick on Twitter at @patrick_budmar.


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