Menu
Christchurch firm develops Sky Go app

Christchurch firm develops Sky Go app

In the future, Sky will be looking to add features like video on demand, more live streamed channels and greater personalisation features to the Sky Go app

Smudge, a Christchurch-based developer of custom apps for smartphones and tablets, has completed phase 1 of the Sky Go app for Sky.

Sky Go gives Sky customers access to 10 live streamed channels through mobile devices and allows them the choice of where they wish to view. Sky Go for Android will be available in the Google Play store later this month.

It follows the launch of the Apple iPhone/iPad version in December.

Sky senior product manager Alex Winter said, “Sky Go is a strategic priority for the company and one that is core to the Sky brand and customer experience. With more than 70 per cent of our customers owning a smartphone or tablet, we’ve had strong customer interest in mobile access to Sky channels from sport to movies, children’s shows, news and other channels. Smudge developed an app that is not just technically effective but also offers an outstanding user experience.”

Smudge’s collaboration with Sky builds on earlier success with the electronic program guide (EPG) app developed in 2011. This app allows users to browse Sky channel schedules, send recordings to their My Sky and set viewing reminders.

In the future, Sky will be looking to add features like video on demand, more live streamed channels and greater personalisation features to the Sky Go app.

According to Smudge, the Sky Go app is the latest example in a growing trend of businesses designing bespoke apps to improve customer engagement and satisfaction, and improve staff productivity through mobile devices.

Internal apps are the other major growth area.

“Apps can have a huge impact on the productivity of mobile staff – particularly those that need to conduct a structured or repeatable process, such as a tradesperson who needs visibility into upcoming jobs or a health professional that needs access to patient records,” said Reuben Bijl, co-founder and director of Smudge.

“Some of our clients have achieved dramatic return on investment and avoided the complex software deployments and expensive licensing schemes of the big global ERP and CRM players. We’ve also helped several businesses in reviewing their processes or customer interactions in the context of modern devices, and articulating how those processes could be improved in an age of always-on internet connectivity and location-based services.”

Smudge has also developed apps to improve the silent auction process for The Warehouse’s annual charity event and helped promote the Vodafone New Zealand Music Awards with the augmented reality app that made t-shirts play music.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags smartphonesappsSkyThe Warehousemobile appSky GoSmudgeelectronic programme guide

Brand Post

What to expect from your IT Distributor

Whether you’re just starting out or you’ve been around since before the dot com rollercoaster, choosing the right distribution partner can be a pivotal factor in your success. This definitive guide outlines the traits that every IT partner needs to look for in their IT Distributor.

Featured

Slideshows

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

This year’s Reseller News 30 Under 30 Tech Awards were held as an integral part of the first entirely virtual Emerging Leaders​ forum, an annual event dedicated to identifying, educating and showcasing the New Zealand technology market’s rising stars. The 30 Under 30 Tech Awards 2020 recognised the outstanding achievements and business excellence of 30 talented individuals​, across both young leaders and those just starting out. In this slideshow, Reseller News honours this year's winners and captures their thoughts about how their ideas of leadership have changed over time.​

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners
Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

This exclusive Reseller News Exchange event in Auckland explored the challenges facing the partner community on the cloud security frontier, as well as market trends, customer priorities and how the channel can capitalise on the opportunities available. In association with Arrow, Bitdefender, Exclusive Networks, Fortinet and Palo Alto Networks. Photos by Gino Demeer.

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security
Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomed 2019 inductees - Leanne Buer, Ross Jenkins and Terry Dunn - to the fourth running of the Reseller News Hall of Fame lunch, held at the French Cafe in Auckland. The inductees discussed the changing face of the IT channel ecosystem in New Zealand and what it means to be a Reseller News Hall of Fame inductee. Photos by Gino Demeer.

Reseller News welcomes industry figures at 2020 Hall of Fame lunch
Show Comments