Menu
HTC to develop products for China with help of local retailer

HTC to develop products for China with help of local retailer

HTC and Suning have entered in a partnership to sell the company's phones

HTC is hoping to expand its presence in China by partnering with one of the nation's largest retailers to sell its phones, and even help with product development, the Taiwanese handset maker said on Wednesday.

A day after unveiling its new One M8 flagship smartphone, HTC announced its strategic partnership with Suning, one of China's largest electronics retailers. The deal means that Suning will prominently display HTC phones in over 1,600 stores.

In addition, HTC wants to tap into Suning's consumer data to develop products that can meet local market needs. The two companies will work together to launch exclusive products.

HTC has been lately shifting its attention to mainland China. Once a fast growing company, HTC has seen its earnings slide as rival phones have overshadowed sales of its own critically acclaimed devices.

But HTC is facing a Chinese handset market already crowded with competition. Samsung leads as the nation's biggest smartphone vendor, followed by rivals Lenovo, Huawei Technologies and other domestic handset makers.

HTC, however is optimistic about its latest partnership in China, the company said in an email. The handset maker hopes to sell 5 million product units over the next three years, by leveraging Suning's retail channels.

Alongside the One M8, HTC will also release a mid-tier phone for China next month called the V3. The Taiwanese company is increasingly developing more lower-end phones, as a way to regain market share. In October, HTC released several midrange phones for China priced between 1500 yuan (US$244) and 2000 yuan.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags smartphonesAndroidhtcdistributionconsumer electronics

Featured

Slideshows

The making of an MSSP: a blueprint for growth in NZ

The making of an MSSP: a blueprint for growth in NZ

Partners are actively building out security practices and services to match, yet remain challenged by a lack of guidance in the market. This exclusive Reseller News Roundtable - in association with Sophos - assessed the making of an MSSP, outlining the blueprint for growth and how partners can differentiate in New Zealand.

The making of an MSSP: a blueprint for growth in NZ
Reseller News Platinum Club celebrates leading partners in 2018

Reseller News Platinum Club celebrates leading partners in 2018

The leading players of the New Zealand channel came together to celebrate a year of achievement at the inaugural Reseller News Platinum Club lunch in Auckland. Following the Reseller News Innovation Awards, Platinum Club provides a platform to showcase the top performing partners and start-ups of the past 12 months, with more than ​​50 organisations in the spotlight.​​​

Reseller News Platinum Club celebrates leading partners in 2018
Meet the top performing HP partners in NZ

Meet the top performing HP partners in NZ

HP has honoured its leading partners in New Zealand during 2018, following 12 months of growth through the local channel. Unveiled during the fourth running of the ceremony in Auckland, the awards recognise and celebrate excellence, growth, consistency and engagement of standout Kiwi partners.

Meet the top performing HP partners in NZ
Show Comments