Menu
Sony says 'thanks, but no thanks' to Android Wear

Sony says 'thanks, but no thanks' to Android Wear

The electronics giant will stick with its own Android-based platform instead.

Sony's SmartWatch 2

Sony's SmartWatch 2

A lot of developers are excited by the prospect of Android Wear, Google's upcoming platform for wearable devices such as smartwatches. Sony isn't one of them: The electronics giant says it's going to pass on making wearables using the Google offering.

Instead, Sony will stick with its own Android-based platform, as seen in the company's SmartWatch 2. "We've already invested time and resources on this platform, and we will continue in that direction," Ravi Nookala, Sony Mobile's U.S. president, told Cnet.

Compared to Google, Sony is taking a much different approach to wearable software. While the SmartWatch 2 supports notifications, much of its functionality comes from apps that you can load into the watch itself. You can read through e-mail, check Facebook, view your calendar, perform some calculations or even play solitaire. Essentially, Sony is taking the app-centric approach of smartphones and adapting it to the smaller screen.

Android Wear is more focused on notifications and voice controls, rather than full-blown apps. Users can swipe through their notifications and choose from a set of limited actions, such as deleting an e-mail, responding to a text message by voice or storing an article for later reading. Users will be able to remotely control some aspects of their phones, such as music playback, and initiate certain actions by voice. But overall, the goal is to keep interaction to a minimum.

Time will tell which approach has greater appeal, though Google has lots of support on its side: Motorola, LG, Asus, HTC and Samsung are all on board as hardware partners, and traditional watchmaker Fossil is getting involved as well.

It's possible that Sony just wants to avoid a situation where it can't stand out from the pack, or doesn't want to change course if there's another SmartWatch already in the product pipeline. But if Google's platform gains traction, there's no reason why Sony couldn't start hedging its bets with an Android Wear watch down the road.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Googlesonyconsumer electronicsgadgetsSony MobilesmartwatchWearables

Featured

Slideshows

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

Hundreds of leaders from the New Zealand IT industry gathered at the Hilton in Auckland on 17 November to celebrate the finest female talent in the Kiwi channel and recognise the winners of the Reseller News Women in ICT Awards (WIICTA) 2020.

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards
Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards

Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards

The leading female front runners of the New Zealand ICT industry joined together for the annual Reseller News Women in ICT Awards event at the Hilton in Auckland, during which hundreds of guests celebrated 13 outstanding individuals who won awards, chosen from more than 50 finalists representing over 30 organisations.

Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards
Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

More than 500 channel leaders gathered in Auckland on 21 October at the ​Reseller News Innovation Awards ​2020 to celebrate the achievements of the New Zealand technology industry's top partners, start-ups, vendors, distributors and individuals.

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners
Show Comments