Christchurch-based IT Link Limited, developers of SalesLink Mobile software, has announced that the company and products will operate under a new brand, Opmetrix, going forward.
“The company is growing fast, and has many exciting opportunities ahead, so we need to present the most relevant and attractive image to new markets,” said Opmetrix MD Oliver Huggins.
“The Opmetrix brand also reflects the broader nature of our product offering, which has evolved from its origins as a sales data entry tool to a richly-featured mobile sales force automation solution.
“We are not simply offering a mobile app that enables field teams to sell more and gain efficiencies - it ensures the outcome of each call flows right through a supply chain, so the customer gets the best possible experience.”
Huggins said there would be no impact on existing SalesLink Mobile customers through the transition.
He also confirmed that the brand refresh did not involve any change in the ownership, management or staffing of the company.