Menu
Google myth-busts the nonsense that 'Glass is ready for prime time'

Google myth-busts the nonsense that 'Glass is ready for prime time'

Google points out the current Glass version isn't even a beta version of a shipping product

In a blog post, Google has insisted that Glass is not yet ready for prime time.

In a blog post, Google has insisted that Glass is not yet ready for prime time.

Google's smartglasses are far from perfect, but we have to give the company credit for always positioning the current iteration of Glass as a work-in-progress. I would qualify the Glass Explorer program as the ultimate alpha test of any prototype in consumer-tech history--insomuch as Google has recruited thousands of hardware testers, publicly, to help its engineers work out the kinks.

And now, in a blog post titled "The Top 10 Google Glass Myths," Google once again reminds us the current Glass version isn't even a beta version of a shipping product. The language is clear and precise, and suggests the consumer version of Glass won't resemble the hardware that's currently causing so much controversy and turmoil in San Francisco bars (I've used bold type for emphasis in the following blog quote):

Myth 4 - Glass is ready for prime time

Glass is a prototype, and our Explorers and the broader public are playing a critical role in how it's developed. In the last 11 months, we've had nine software updates and three hardware updates based, in part, on feedback from people like you. Ultimately, we hope even more feedback gets baked into a polished consumer product ahead of being released. And, in the future, today's prototype may look as funny to us as that mobile phone from the mid 80s.

In other words: Today's Explorer version is not a polished product, and a future version--perhaps the one Google is promising for release later this year?--will make us forget the challenging UI and comfort challenges of today's Glass model.

Or at least that's my hopeful interpretation. I'm an Explorer. I love Glass' Hangouts feature, which allows me to instant-message friends completely with voice dictation. I also think Glass offers a convenient, hands-free image-capture workflow. But I find the overall UI clunky and unreliable (it requires too much scrolling, and voice control doesn't consistently work), and I often get eyestrain if I use Glass for too long.

Beyond the destruction of the "Glass is ready for prime time" myth, the blog post is heavy on both brand-messaging and reputation-management, but also includes a slew of basic facts that might make non-techy, normal folks feel less hate and suspicion the next time they see an Explorer walking down the street or entering a restaurant.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Googleconsumer electronics

Events

Featured

Slideshows

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

This year’s Reseller News 30 Under 30 Tech Awards were held as an integral part of the first entirely virtual Emerging Leaders​ forum, an annual event dedicated to identifying, educating and showcasing the New Zealand technology market’s rising stars. The 30 Under 30 Tech Awards 2020 recognised the outstanding achievements and business excellence of 30 talented individuals​, across both young leaders and those just starting out. In this slideshow, Reseller News honours this year's winners and captures their thoughts about how their ideas of leadership have changed over time.​

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners
Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

This exclusive Reseller News Exchange event in Auckland explored the challenges facing the partner community on the cloud security frontier, as well as market trends, customer priorities and how the channel can capitalise on the opportunities available. In association with Arrow, Bitdefender, Exclusive Networks, Fortinet and Palo Alto Networks. Photos by Gino Demeer.

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security
Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomed 2019 inductees - Leanne Buer, Ross Jenkins and Terry Dunn - to the fourth running of the Reseller News Hall of Fame lunch, held at the French Cafe in Auckland. The inductees discussed the changing face of the IT channel ecosystem in New Zealand and what it means to be a Reseller News Hall of Fame inductee. Photos by Gino Demeer.

Reseller News welcomes industry figures at 2020 Hall of Fame lunch
Show Comments