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Microsoft and partners start cloud educational campaign

Microsoft and partners start cloud educational campaign

The campaign, which was launched on the 10th March, will unfold over the next six months. It will include an online hub supported by advertising and events.

Microsoft has selected software design and development partner, Provoke Solutions, and licensing specialist, Insight, to drive an education and awareness campaign about Microsoft cloud solutions.

Called ‘Take a Closer Look’, the campaign focuses on four key areas where the cloud can impact business - innovation and speed to market, development and testing, business continuity and storage and future proofing and scalability.

The campaign, which was launched on the 10th March, will unfold over the next six months.

An online hub, run by Provoke Solutions, brings together resources, calculators and business use cases designed to educate the market about Windows Azure and Office 365.

The campaign will also deliver resources from Insight to provide guidance around optimising licensing of Microsoft products, aligned to specific business needs.

Richard Penny, CMO at Provoke, said the campaign will show how Microsoft’s products have continued to evolve and transform to provide greatest benefit to the market.

“The Closer Look theme connects with the real need for Kiwi organisations to review their cloud strategies and prepare for the inevitable cloud revolution, and in doing so, consider how new developments in Microsoft’s products might form their cloud technology platform.”

Penny also said the online hub will also be supported by a programme of targeted advertising and complemented with a series of events, workshops and technical deep dives.

Microsoft server and tools business group lead, Bradley Borrows said, “We are pleased to have the support and business intelligence that Provoke and Insight will provide as core elements of this campaign.”


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