Menu
EXCLUSIVE: Consolidation on WhiteGold's datacentre agenda

EXCLUSIVE: Consolidation on WhiteGold's datacentre agenda

Looking to maintain datacentre portfolio of six vendors, with least profitable partners to be cut

WhiteGold Solutions commercial director, Leigh Howard.

WhiteGold Solutions commercial director, Leigh Howard.

WhiteGold Solutions’ datacentre play is very much underpinned by its Nutanix partnership, with the Australian distributor adamant about continuing to build its portfolio around the vendor.

WhiteGold partnered with the converged infrastructure vendor in August 2013, cementing its place in the datacentre market following a deal with Rittal earlier that year which saw it enter the space.

RELATED: Nutanix selects WhiteGold as A/NZ distie partner

The distributor claims it has “never seen a technology that has attracted so much interest and excitement at the end user and channel level” as Nutanix has received, and will therefore surround the product with complementary technologies to take a complete solution to market.

“[Nutanix] is a great foundation vendor in our datacentre practice, but we can’t survive on just selling converged infrastructure and storage,” WhiteGold commercial director, Leigh Howard, said. “We need to put the pieces of the jigsaw together.”

Most recently, the distributor signed application networking vendor, A10 Networks, and thin client vendor, IGEL.

The next step will be the addition of a high-end IP switching platform.

WhiteGold’s datacentre growth will not resemble a happy-go-lucky recruitment drive, though; it intends to work with no more than six vendors in the space.

“There will be some consolidation around our vendor portfolio going forward undoubtedly,” he said. “As we grow, we can’t continue to support the number of vendors we have.”

“If you are trying to build a complete solution, you don’t need any more than six pieces,” he said. “It becomes unmanageable.”

WhiteGold’s portfolio currently entails about 20 vendors, a figure that will be reduced to between 12 and 15, according to Howard.

“We won’t be slashing and burning. It will be a very considered choice to exit certain markets and technologies. We will look to support vendors which either give us greatest return or strategically offer the greatest opportunity for the future.”

“We will be bringing more into the top of the pot, so more will have to go out the bottom.”

WhiteGold filled its pot earlier this month by signing application networking vendor, A10 Networks, and thin client vendor, IGEL.

RELATED: WhiteGold plugs datacentre gap with A10 Networks partnership RELATED: WhiteGold signs IGEL to boost booming Nutanix business

Howard labels both disruptive technologies which challenge large legacy vendors that have plateaued in the local market on the back of stale offerings.

WhiteGold predicts its datacentre practice will comprise 25 per cent of its overall business over the next year.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags virtualisationconsolidationdistributorvendorwhitegold solutionsNutanix

Events

Featured

Slideshows

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

This year’s Reseller News 30 Under 30 Tech Awards were held as an integral part of the first entirely virtual Emerging Leaders​ forum, an annual event dedicated to identifying, educating and showcasing the New Zealand technology market’s rising stars. The 30 Under 30 Tech Awards 2020 recognised the outstanding achievements and business excellence of 30 talented individuals​, across both young leaders and those just starting out. In this slideshow, Reseller News honours this year's winners and captures their thoughts about how their ideas of leadership have changed over time.​

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners
Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

This exclusive Reseller News Exchange event in Auckland explored the challenges facing the partner community on the cloud security frontier, as well as market trends, customer priorities and how the channel can capitalise on the opportunities available. In association with Arrow, Bitdefender, Exclusive Networks, Fortinet and Palo Alto Networks. Photos by Gino Demeer.

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security
Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomed 2019 inductees - Leanne Buer, Ross Jenkins and Terry Dunn - to the fourth running of the Reseller News Hall of Fame lunch, held at the French Cafe in Auckland. The inductees discussed the changing face of the IT channel ecosystem in New Zealand and what it means to be a Reseller News Hall of Fame inductee. Photos by Gino Demeer.

Reseller News welcomes industry figures at 2020 Hall of Fame lunch
Show Comments