Menu
Red Bull Racing taps into faster speeds from AT&T

Red Bull Racing taps into faster speeds from AT&T

Racing team ramps up its partnership with AT&T to meet regulation changes in the 2014 F1 season

Red Bull Racing has gained a 2.5 times faster performance boost from AT&T’s network since last year.

The faster communication network comes the way of an expanded agreement between the F1 racing team and the telco, which began three years ago.

One year may seem like a short time for such a speed improvement, though Red Bull Racing technical partnerships head, Alan Peasland, said it was made possible the the size of AT&T's network.

“It has all to do with the scale of the partnership and what they are capable of providing,” he said.

The racing team increased the size of its partnership with AT&T this year, and Peasland said this came with an increase in bandwidth and access to products.

Red Bull Racing also has a bigger budget to work with this year than it did in the past.

Peasland said the changes were driven internally from the business, such as the introduction of 1.6 litre turbo-charged V6 hybrid engines to the 2014 Formula One season.

“The nature of the sport this year meant we needed a bigger network,” he said.

“Knowing we are going to put a heavier load on this year, and the extra data we’re going to create from the car, we had to increase the bandwidth to do that.”

The racing team worked with AT&T in the lead-up to the 2014 Formula 1 Australian Grand Prix to see if the required infrastructure is available to achieve that.

Peasland said Red Bull Racing will have the required bandwidth at every circuit for the whole season, as well at test events to fine tune the vehicles.

Bigger and better

As for what enabled this boost in capability, Peasland is unable to single out a single technology responsible for it.

“Our partnership with AT&T has always formed around the EVPN [Ethernet VPN], the global network that we use,” he said.

The EVPN has so far formed the main part of the relationship with AT&T, though Peasland said the expanded scope this year has opened up opportunities to use more of the telco’s services and products.

“The network is still the core of our partnership and what we talk about the most, but we now have access to a lot of the other products as well,” he said.

“We’re looking at some of their security tools, a side of the business we have traditionally not looked at in the past.”

Patrick Budmar covers consumer and enterprise technology breaking news for IDG Communications. Follow Patrick on Twitter at @patrick_budmar.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Networkingvpnat&tFormula 1Red Bull

Events

Featured

Slideshows

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

This year’s Reseller News 30 Under 30 Tech Awards were held as an integral part of the first entirely virtual Emerging Leaders​ forum, an annual event dedicated to identifying, educating and showcasing the New Zealand technology market’s rising stars. The 30 Under 30 Tech Awards 2020 recognised the outstanding achievements and business excellence of 30 talented individuals​, across both young leaders and those just starting out. In this slideshow, Reseller News honours this year's winners and captures their thoughts about how their ideas of leadership have changed over time.​

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners
Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

This exclusive Reseller News Exchange event in Auckland explored the challenges facing the partner community on the cloud security frontier, as well as market trends, customer priorities and how the channel can capitalise on the opportunities available. In association with Arrow, Bitdefender, Exclusive Networks, Fortinet and Palo Alto Networks. Photos by Gino Demeer.

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security
Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomed 2019 inductees - Leanne Buer, Ross Jenkins and Terry Dunn - to the fourth running of the Reseller News Hall of Fame lunch, held at the French Cafe in Auckland. The inductees discussed the changing face of the IT channel ecosystem in New Zealand and what it means to be a Reseller News Hall of Fame inductee. Photos by Gino Demeer.

Reseller News welcomes industry figures at 2020 Hall of Fame lunch
Show Comments