Equinix Australia boss leaves to lead Avaya A/NZ

Equinix Australia boss leaves to lead Avaya A/NZ

Industry veteran to continue vendor’s enterprise drive while pushing mid-market forward

Anthony Simonsen will leave his post at Equinix Australia to take over as Avaya Australia and New Zealand (A/NZ) managing director from April 7.

Simonsen’s appointment follows the departure of former Avaya A/NZ boss, Tim Gentry, who left the unified communications (UC) vendor’s local operations for an opportunity within the company’s US business.

According to a statement, Simonsen was hired to focus on driving Avaya’s business in both the enterprise market and its rapidly-growing commercial segment across the region.

RELATED: Sydney MSP to drive Avaya’s local mid-market push

“In searching for the right leader to drive our business in A/NZ to new heights, we were focused on candidates with a clearly demonstrable track record of significant and sustained success in the technology sector,” Avaya Asia-Pacific president, Mike Muller, said.

“Simonsen has all the credentials, knowledge and leadership skills to take our business forward strongly.”

Simonsen joins Avaya with more than 20 years of management experience in multiple roles across both A/NZ and the wider APAC geography.

He is currently finishing a two-year stint as Australian managing director for datacentre specialist, Equinix, where he delivered significant year-over-year (YoY) growth in revenue and earnings before interest, tax, depreciation and amortisation (EBITDA).

Prior to that he spent four years with document and shipping technology vendor, Pitney Bowes, where he held two roles: A/NZ managing director, and APAC, Middle East, Africa and Latin America enterprise vice-president.

His career has also seen him with EMC, Allied Technologies, Cisco, and Wang Australia.

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags unified communications (UC)datacentreappointmentvendorequinixAvaya



Sizing up the NZ security spectrum - Where's the channel sweet spot?

Sizing up the NZ security spectrum - Where's the channel sweet spot?

From new extortion schemes, outside threats and rising cyber attacks, the art of securing the enterprise has seldom been so complex or challenging. With distance no longer a viable defence, Kiwi businesses are fighting to stay ahead of the security curve. In total, 28 per cent of local businesses faced a cyber attack last year, with the number in New Zealand set to rise in 2017. Yet amidst the sensationalism, media headlines and ongoing high profile breaches, confusion floods the channel, as partners seek strategic methods to combat rising sophistication from attackers. In sizing up the security spectrum, this Reseller News roundtable - in association with F5 Networks, Kaspersky Lab, Tech Data, Sophos and SonicWall - assessed where the channel sweet spot is within the New Zealand channel. Photos by Maria Stefina.

Sizing up the NZ security spectrum - Where's the channel sweet spot?
Show Comments