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NZ-based crowdfunding campaign off to a great start

NZ-based crowdfunding campaign off to a great start

With $10,000 in the first 12 hours, online collaborative tool Loomio aims to raise $100,000 with the campaign.

Wellington-based social tech company Loomio has kicked off their global crowdfunding campaign, raising over $10,000 in the first 12 hours.

“We are thrilled with the supportive response over the first day of our campaign,” said Loomio co-founder Alanna Krause.

Loomio is an online tool for collaborative decision-making, built by a diverse team at the Enspiral social impact hub in Wellington. The organisation is driven by a mission to make it easy for anyone, anywhere, to participate in decisions that affect them.

“We’re asking the world to help us build a new tool for truly inclusive decision-making - Loomio 1.0.

“Loomio 1.0 will be mobile so people in developing nations without computers can access it, accessible so people of all abilities can use it, and we’re making it easy to host your own instance so you can take complete control of your data and privacy,” said Krause.

Over the last 18 months the Loomio team has built a prototype that’s now being used by people around the world in groups such as schools, businesses, social change movements, community organisations, and NGOs.

Last year, Wellington City Council used Loomio to collaborate with citizens on policy development.

“We’re delighted by the great things people are already doing with the prototype. We know its potential, and we know its limitations. So now we need to step up and build the real thing - a truly inclusive platform that’s totally mobile and accessible to everyone,” said Krause.

The organisation is using an open-source platform called CrowdtiltOpen to run their campaign, which allows fundraisers to build their own page. Loomio is aiming to raise over US$100,000.

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“We are aiming high with this campaign - With our goal of US$100,000 we can build a great mobile tool. But if we exceed US$250,000, we are pre-approved for an additional 40% matched-funding grant from Callaghan Innovation,” said Krause.

“This would allow us to build an SMS-based decision-making framework for parts of the world where even mobile internet is out of reach, as well as launching a collaboration training program in schools around New Zealand.”

“Loomio is a values-driven social enterprise, and it’s important to us that money should never be a barrier to meaningful participation in decision-making. We’re embracing the gift economy, so that we can give something amazing back to the world.”

In the last two weeks, Loomio users have started translating the software into Ukrainian, in response to requests from civic activists there.

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