Menu
Former Clinton political operative to be Microsoft's Chief Strategy Officer

Former Clinton political operative to be Microsoft's Chief Strategy Officer

The chief strategist for Hillary Clinton's 2008 presidential bid and the spark behind Microsoft's inspirational Super Bowl ad has been named Chief Strategy Officer in a shakeup of the company's inner circle announced today.

The chief strategist for Hillary Clinton's 2008 presidential bid and the spark behind Microsoft's inspirational Super Bowl ad has been named Chief Strategy Officer in a shakeup of the company's inner circle announced today.

Mark Penn will fill the newly created position executive vice president, Chief Strategy Officer, CEO Satya Nadella announced in an email to Microsoft employees. He has been executive vice president of advertising and strategy.

"Mark brings a blend of data analysis and creativity that has led to new ways of working and strong market outcomes such as the "Honestly" campaign and the Super Bowl ad," Nadella says, "both of which were widely cited as examples of high impact advertising across the industry."

Nadella says as CSO Penn will be called upon to advise on new product ideas as well as strategic investments. Bill Gates has also been called upon to advise on new product ideas by culling through research done by teams within the company.

Nadella's email also confirms earlier rumors that executive vice presidents Tony Bates and Tami Reller would be leaving the company,Bates to "look for his next opportunity," and Reller to "pursue other interests outside the company."

Reller's replacement, Chris Capossela, will hold the title executive vice president, Chief Marketing Officer. His job will be to articulate the things that Microsoft uniquely can do and wrap it all up in a cohesive message. He has marketing experience in the company, including the launch of consumer products including Windows 8/8.11, Surface tablets and Xbox One. "He is a strong organizational leader, and the work he has done with retailers, operators and OEMs on a global basis gives him real visibility and insight into how consumers are buying and using our products," Nadella says.

Penn was formerly CEO of public relations firm Burson-Marsteller and ran the polling firm Penn Schoen Berland.

He is behind Microsoft's Scroogled campaign that took Google to task for various aspects of its search engine practices, Chromebook, Mail and Google Apps. The campaign itself has been attacked and even ridiculed as ham-fisted attack ads.

He was hired by former Microsoft CEO Steve Ballmer in 2012 as corporate vice president of strategic and special projects, although he consulted on a one-off basis before that.

He was a consultant to President Bill Clinton and helped out on Hillary Clinton's senatorial and presidential campaigns.

Tim Greene covers Microsoft and unified communications for Network World and writes the Mostly Microsoft blog. Reach him at tgreene@nww.com and follow him on Twitter @Tim_Greene.


Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags business issuespersonnelcorporate issuesMicrosoftsoftwareCSO

Featured

Slideshows

Kiwi channel comes together for another round of After Hours

Kiwi channel comes together for another round of After Hours

The channel came together for another round of After Hours, with a bumper crowd of distributors, vendors and partners descending on The Jefferson in Auckland. Photos by Maria Stefina.​

Kiwi channel comes together for another round of After Hours
Consegna comes to town with AWS cloud offerings launch in Auckland

Consegna comes to town with AWS cloud offerings launch in Auckland

Emerging start-up Consegna has officially launched its cloud offerings in the New Zealand market, through a kick-off event held at Seafarers Building in Auckland.​ Founded in June 2016, the Auckland-based business is backed by AWS and supported by a global team of cloud specialists, leveraging global managed services partnerships with Rackspace locally.

Consegna comes to town with AWS cloud offerings launch in Auckland
Veritas honours top performing trans-Tasman partners

Veritas honours top performing trans-Tasman partners

Veritas honoured its top performing partners across the channel in Australia and New Zealand, recognising innovation and excellence on both sides of the Tasman. Revealed under the Vivid lights in Sydney, Intalock claimed the coveted Partner of the Year 2017 (Pacific) award, with Data#3 acknowledged for 12 months of strong growth across the market. Meanwhile, Datacom took home the New Zealand honours, with Global Storage and Insentra winning service provider and consulting awards respectively. Dicker Data was recognised as the standout distributor of the year, while Hitachi Data Systems claimed the alliance partner award. Photos by Bob Seary.

Veritas honours top performing trans-Tasman partners
Show Comments