Menu
Hulu sells Japan business to focus on US

Hulu sells Japan business to focus on US

The sale to Nippon TV marks an end to Hulu's international aspirations

Hulu has sold its Japanese business to broadcaster Nippon Television Network (Nippon TV) and will focus on its U.S. operations.

The deal is expected to be finalized in spring pending regulatory conditions, the two companies said.

The move marks Hulu's retreat from overseas operations and a refocus on its U.S. business. The terms of the deal were not disclosed.

"We reached a point in the growth of the business in Japan where we felt the best path forward is to sell the company -- Nippon TV is the top broadcaster in Japan, so they are a logical strategic partner," Meredith Kendall, a spokeswoman for Hulu, wrote in an email.

Hulu in Japan launched in September 2011 as its first overseas expansion. The service streams TV shows, films and other content for ¥980 (about US$9.60) per month.

It has 50 content partners that offer more than 13,000 titles and is accessible on more than 90 million devices in the Japan market, not including PCs.

"We're looking forward to adding Nippon TV contents to our service," said a spokeswoman for Hulu's Japan service. "In addition, we are planning to add more Hollywood content and domestic content."

Tokyo-based Nippon TV is a major private broadcaster that marked 60 years on the air in 2013.

The deal is its first foray into the subscription video-on-demand business. The broadcaster will set up a 100 percent-owned subsidiary to operate the Hulu business, according to a Nippon TV spokesman.

"Hulu will be licensing our brand and technology and will continue to provide services to the Japan business -- loyal fans of the service will enjoy the same seamless user experience and product innovation they have come to love," Hulu CEO Mike Hopkins wrote in a blog post.

"I'm confident that the Hulu business in Japan is in very good hands, and Nippon TV will take the service to new heights, with the added benefit of allowing us to focus on our growing business here in the U.S."

Hulu does not have any international plans to announce at this time, Kendall said.

Subscribe here for up-to-date channel news

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags Internet-based applications and servicesHuluNippon TVinternet

Featured

Slideshows

StorageCraft celebrates high achievers at its inaugural A/NZ Partner Awards

StorageCraft celebrates high achievers at its inaugural A/NZ Partner Awards

Revealed at a glitzy bash in Sydney at the Ivy Penthouse, the first StorageCraft Partner Awards locally saw the vendor honour its top-performing partners with ASI Solutions, SMBiT Pro, Webroot, ACA Pacific and Soft Solutions New Zealand taking home the top awards. Photos by Maria Stefina.

StorageCraft celebrates high achievers at its inaugural A/NZ Partner Awards
Kiwi resellers make a splash on Synnex and Lenovo RotoVegas road trip

Kiwi resellers make a splash on Synnex and Lenovo RotoVegas road trip

​Synnex and Lenovo hosted 18 resellers for an action-packed weekend adventure in RotoVegas, taking in white water rafting on the Kaituna River, as well as quad biking and dinner at Stratosfare​, overlooking Lake Rotorua at the top of Mount Ngongotaha​. Photos by Synnex.

Kiwi resellers make a splash on Synnex and Lenovo RotoVegas road trip
Show Comments