Menu
American UC vendor brings legacy Nortel proposition to Australia

American UC vendor brings legacy Nortel proposition to Australia

Looking to win over customers with legacy support for Nortel handsets

Texas-headquartered unified communications (UC) platform, E-MetroTel, has opened shop in Australia with a Nortel compatible proposition at the heart of its go-to-market strategy.

E-MetroTel was founded in 2009 by former Nortel systems and software engineers after the telecommunications and networking company went under.

Its platform, UCx, utilises a unified architecture suited for Avaya, Aastra, NEC and Cisco enterprise customers (with 10 to 1000 employees) looking to integrate to new communications applications while preserving existing telephony environments.

According to E-MetroTel Australia managing director, Dermot Cox, the UCx’s differentiator is its ability to “support legacy Nortel BCM and CS1000 customers that have Nortel digital and IP handsets” by recycling them onto the UCx platform without degrading the customer experience.

“We have developed our technology to support the customer experience, like screen appearance and ring cadence when the core platform is changed to a UCx,” Cox said.

“Reuse of Nortel phones can save firms significant capital outlay. It means they can protect their current investment, adopt UC capabilities when they need, and migrate to all IP when it makes sense.”

As a new player in the local market, E-MetroTel is looking to recruit resellers with two to four technicians in order to build more intimate and direct relationships.

Cox said the vendor prefers to ship directly rather than through distribution.

Having established a footprint in Canada and the UK, E-MetroTel expanded into Australia as it saw the opportunity to leverage Cox’s experience.

“I was involved in a contract with Commander NT back then which caused Nortel to really ramp up its enterprise resources in Australia,” Cox said.

“When we won the contract with Telstra to introduce a small business system, known locally as Commander NT, we made it into the big time.”

In addition to running E-MetroTel’s sales and channel operations locally, Cox said he aims to move into the New Zealand market within six months.


Follow Us

Join the newsletter!

Error: Please check your email address.

Tags unified communicationsnortelE-MetroTelexpansionUCmigration

Featured

Slideshows

Meet the top performing HP partners in NZ

Meet the top performing HP partners in NZ

HP honoured leading partners across the channel at the Partner Awards 2017 in New Zealand, recognising excellence across the entire print and personal systems portfolio.

Meet the top performing HP partners in NZ
Tech industry comes together as Lexel celebrates turning 30

Tech industry comes together as Lexel celebrates turning 30

Leading figures within the technology industry across New Zealand came together to celebrate 30 years of success for Lexel Systems, at a milestone birthday occasion at St Matthews in the City.​

Tech industry comes together as Lexel celebrates turning 30
HP re-imagines education through Auckland event launch

HP re-imagines education through Auckland event launch

HP New Zealand held an inaugural Evolve Education event at Aotea Centre in Auckland, welcoming over 70 principals, teachers and education experts to explore ways of shaping and enhancing learning using technology.

HP re-imagines education through Auckland event launch
Show Comments