Menu
Tip of the Hat: Google's Project Ara unmasked

Tip of the Hat: Google's Project Ara unmasked

<i>Time</i> reporter offers a comprehensive, inside look at Google's tech and marketing plans for the modular phone coming from famed research group

Since disclosing last fall that an internal research team is developing an open hardware platform for creating highly modular smartphones, Google has offered few details of the effort, dubbed Project Ara.

The project is under way in the Advanced Technology and Projects Group that Google acquired in its $12.5 billion acquisition of Motorola Mobility about a year ago. The research group, headed by the former director of the famed U.S. Defense Advanced Research Projects Agency, or DARPA, was not included in the agreement Google signed earlier this year to sell the Motorola handset business to Lenovo.

This week, Google announced plans for three Project Ara developer conferences, starting in mid-April. And with that, details about its plans for the modular phone began to emerge.

Computerworld offers a Tip of the hat to Time's Harry McCracken for the most comprehensive look -- by far -- at the goals Google has set for Project Ara and the roadblocks it faces along the way. The story, Project Ara: Inside Google's Bold Gambit to Make Smartphones Modular explains Google's technology and marketing plans as described by Google insiders -- as well as how Project Ara was selected as the name for the project.

Read more about mobile/wireless in Computerworld's Mobile/Wireless Topic Center.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags mobilesmartphonesMotorolaGooglewirelessNetworkingLenovoconsumer electronicsApp DevelopmentDARPAMotorola MobilityDefense Advanced Research Projects AgencyMobile/Wireless

Featured

Slideshows

Meet the leading customer-centric Microsoft channel partners

Meet the leading customer-centric Microsoft channel partners

Microsoft honoured leading partners across the channel following a year of customer innovation and market growth in New Zealand. The 2018 Microsoft Partner Awards recognised excellence within the context of the end-user, spanning a host of emerging and established providers.

Meet the leading customer-centric Microsoft channel partners
Reseller News launches new-look Awards at 2018 Judges’ Lunch

Reseller News launches new-look Awards at 2018 Judges’ Lunch

Introducing the Reseller News Innovation Awards, launched to the channel at the 2018 Judges’ Lunch in Auckland. With more than 70 judges now part of the voting panel, the new-look awards will reflect the changing dynamics of the channel, recognising excellence across customer value and innovation - spanning start-ups, partners, distributors and vendors.

Reseller News launches new-look Awards at 2018 Judges’ Lunch
Show Comments