Menu
T-Mobile accuses BlackBerry CEO of being anti-choice

T-Mobile accuses BlackBerry CEO of being anti-choice

The two companies have been trading harsh words for a week

Just when it appeared to be over, a public battle of words between senior executives at BlackBerry and T-Mobile USA has reignited.

It all began last week when T-Mobile emailed some of its BlackBerry users offering them a discount on a new iPhone. BlackBerry users, many of whom are loyal to the company, were not amused, and the T-Mobile promotion was soon making headlines on mobile phone blogs.

On Sunday, T-Mobile CEO John Legere responded on Twitter and told the BlackBerry faithful "I'm hearing you loud and clear." He followed up with a message reassuring customers that the carrier isn't about to abandon BlackBerry.

So, crisis averted, right?

Not so. On Tuesday, BlackBerry CEO John Chen wrote of his "outrage" on his company's blog of T-Mobile's "clearly inappropriate and ill-conceived marketing promotion."

And now Mike Sievert, T-Mobile's chief marketing officer and the executive with ultimate responsibility for that promotion, has fired back, accusing BlackBerry of wanting to limit choice.

"Yesterday BlackBerry CEO John Chen posted a blog criticizing T-Mobile's marketing to BlackBerry users," Sievert said in his late Wednesday blog posting. "The premise of his article was that it's best for customers if we restrict the free flow of information and limit consumer choice. At T-Mobile we totally reject that premise."

He said T-Mobile will start offering a US$200 credit to existing BlackBerry customers to upgrade their devices -- to any handset. If they choose to stay with BlackBerry and buy a Q10 or Z10 handset, they'll get an extra $50 in credit toward the cost of those phones.

"I love all the passion I've seen pouring in from the BlackBerry loyal these past several days," said Sievert. "Thanks for the Tweets. We hear you." "We simply have a different point of view on the matter of choice than the one expressed yesterday by Mr. Chen."

BlackBerry says it's not planning to respond to Sievert's blog posting, so perhaps the issue will end here. Executives from both companies will be in Barcelona next week at the Mobile World Congress expo, so perhaps they'll be able to meet and settle their differences.

Martyn Williams covers mobile telecoms, Silicon Valley and general technology breaking news for The IDG News Service. Follow Martyn on Twitter at @martyn_williams. Martyn's e-mail address is martyn_williams@idg.com


Follow Us

Join the newsletter!

Error: Please check your email address.

Tags Blackberrytelecommunicationconsumer electronicsCarrierssmartphonesiPhoneT-Mobile USA

Featured

Slideshows

Meet the top performing HP partners in NZ

Meet the top performing HP partners in NZ

HP honoured leading partners across the channel at the Partner Awards 2017 in New Zealand, recognising excellence across the entire print and personal systems portfolio.

Meet the top performing HP partners in NZ
Tech industry comes together as Lexel celebrates turning 30

Tech industry comes together as Lexel celebrates turning 30

Leading figures within the technology industry across New Zealand came together to celebrate 30 years of success for Lexel Systems, at a milestone birthday occasion at St Matthews in the City.​

Tech industry comes together as Lexel celebrates turning 30
HP re-imagines education through Auckland event launch

HP re-imagines education through Auckland event launch

HP New Zealand held an inaugural Evolve Education event at Aotea Centre in Auckland, welcoming over 70 principals, teachers and education experts to explore ways of shaping and enhancing learning using technology.

HP re-imagines education through Auckland event launch
Show Comments