Menu
T-Mobile accuses BlackBerry CEO of being anti-choice

T-Mobile accuses BlackBerry CEO of being anti-choice

The two companies have been trading harsh words for a week

Just when it appeared to be over, a public battle of words between senior executives at BlackBerry and T-Mobile USA has reignited.

It all began last week when T-Mobile emailed some of its BlackBerry users offering them a discount on a new iPhone. BlackBerry users, many of whom are loyal to the company, were not amused, and the T-Mobile promotion was soon making headlines on mobile phone blogs.

On Sunday, T-Mobile CEO John Legere responded on Twitter and told the BlackBerry faithful "I'm hearing you loud and clear." He followed up with a message reassuring customers that the carrier isn't about to abandon BlackBerry.

So, crisis averted, right?

Not so. On Tuesday, BlackBerry CEO John Chen wrote of his "outrage" on his company's blog of T-Mobile's "clearly inappropriate and ill-conceived marketing promotion."

And now Mike Sievert, T-Mobile's chief marketing officer and the executive with ultimate responsibility for that promotion, has fired back, accusing BlackBerry of wanting to limit choice.

"Yesterday BlackBerry CEO John Chen posted a blog criticizing T-Mobile's marketing to BlackBerry users," Sievert said in his late Wednesday blog posting. "The premise of his article was that it's best for customers if we restrict the free flow of information and limit consumer choice. At T-Mobile we totally reject that premise."

He said T-Mobile will start offering a US$200 credit to existing BlackBerry customers to upgrade their devices -- to any handset. If they choose to stay with BlackBerry and buy a Q10 or Z10 handset, they'll get an extra $50 in credit toward the cost of those phones.

"I love all the passion I've seen pouring in from the BlackBerry loyal these past several days," said Sievert. "Thanks for the Tweets. We hear you." "We simply have a different point of view on the matter of choice than the one expressed yesterday by Mr. Chen."

BlackBerry says it's not planning to respond to Sievert's blog posting, so perhaps the issue will end here. Executives from both companies will be in Barcelona next week at the Mobile World Congress expo, so perhaps they'll be able to meet and settle their differences.

Martyn Williams covers mobile telecoms, Silicon Valley and general technology breaking news for The IDG News Service. Follow Martyn on Twitter at @martyn_williams. Martyn's e-mail address is martyn_williams@idg.com


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags smartphonesBlackberryiPhonetelecommunicationconsumer electronicsCarriersT-Mobile USA

Featured

Slideshows

Meet the leading female front runners of the Kiwi channel

Meet the leading female front runners of the Kiwi channel

Reseller News honoured the leading female front runners of the New Zealand channel at the 2018 Women in ICT Awards (WIICTA) in Auckland. The awards honoured standout individuals across seven categories, spanning Entrepreneur; Innovation; Rising Star; Shining Star; Community; Technical and Achievement.

Meet the leading female front runners of the Kiwi channel
Meet the top performing customer-centric Microsoft channel partners

Meet the top performing customer-centric Microsoft channel partners

Microsoft honoured leading partners across the channel following a year of customer innovation and market growth in New Zealand. The 2018 Microsoft Partner Awards recognised excellence within the context of the end-user, spanning a host of emerging and established providers.

Meet the top performing customer-centric Microsoft channel partners
Reseller News launches new-look Awards at 2018 Judges’ Lunch

Reseller News launches new-look Awards at 2018 Judges’ Lunch

Introducing the Reseller News Innovation Awards, launched to the channel at the 2018 Judges’ Lunch in Auckland. With more than 70 judges now part of the voting panel, the new-look awards will reflect the changing dynamics of the channel, recognising excellence across customer value and innovation - spanning start-ups, partners, distributors and vendors.

Reseller News launches new-look Awards at 2018 Judges’ Lunch
Show Comments