Menu
Klout may be acquired by marketing firm for $US100 million

Klout may be acquired by marketing firm for $US100 million

Lithium Technologies will pay more than $US100 million, according to published reports

Klout

Klout

Apparently Klout is popular.

The website that provides social media users with a measure of their "influence" is close to being acquired by a social marketing company for $US100 million, according to published reports.

The supposed buyer, Lithium Technologies, helps major brands use social media to grow their businesses. It will acquire Klout for a mixture of cash and stock in a deal worth somewhere in the "low nine figures," according to Re/code. That would put the deal somewhere north of $100 million, a price The Wall Street Journal also reported.

Re/code, which cited unnamed sources, cautioned that the deal had been signed but not closed.

Klout and Lithium are both privately held companies based in San Francisco.

Klout users can see their relative influence on the Web ranked on a scale from zero to 100. The calculation is based on how many people their social media posts reach, the people they reach and the people that interact with them.

Klout also offers "perks" to users with particular levels of influence. At present, some users are being offered a free e-book, while others have been offered coupons for fast food, drinks and access to events. The hope is that these "influencers" will tweet about the products and provide the companies exposure.

It may be working. Klout's website lists scores of tweets related to the promotions, and the company says it has delivered 1.25 million "perks."

Klout has just revamped its website to suggest content that it thinks will be attractive to people's followers. It's intended to help users build their brand and connect with more users, and in turn lead to a closer relationship between Klout and its influential users.

Klout claims to have scored half a billion profiles.

While not as well known, Lithium helps companies build websites, blogs, apps, social media and other Internet tools to try and build strong links between companies and their customers. Lithium says it works with more than 300 brands.

Neither company replied to requests for comment.

Martyn Williams covers mobile telecoms, Silicon Valley and general technology breaking news for The IDG News Service. Follow Martyn on Twitter at @martyn_williams. Martyn's e-mail address is martyn_williams@idg.com


Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags business issuesadvertisingInternet-based applications and servicessocial networkingKloutsocial mediainternetMergers and acquisitionsLithium Technologies

Featured

Slideshows

Sizing up the NZ security spectrum - Where's the channel sweet spot?

Sizing up the NZ security spectrum - Where's the channel sweet spot?

From new extortion schemes, outside threats and rising cyber attacks, the art of securing the enterprise has seldom been so complex or challenging. With distance no longer a viable defence, Kiwi businesses are fighting to stay ahead of the security curve. In total, 28 per cent of local businesses faced a cyber attack last year, with the number in New Zealand set to rise in 2017. Yet amidst the sensationalism, media headlines and ongoing high profile breaches, confusion floods the channel, as partners seek strategic methods to combat rising sophistication from attackers. In sizing up the security spectrum, this Reseller News roundtable - in association with F5 Networks, Kaspersky Lab, Tech Data, Sophos and SonicWall - assessed where the channel sweet spot is within the New Zealand channel. Photos by Maria Stefina.

Sizing up the NZ security spectrum - Where's the channel sweet spot?
Show Comments