Menu
Taking an iPhone to the Sochi opening ceremonies? Think different

Taking an iPhone to the Sochi opening ceremonies? Think different

Samsung provides the official smartphone of the Winter Olympics, so athletes are reportedly being told to cover up the Apple logo .

Drop that iPhone, Shaun White. Ixnay on that iPad mini, Julia Mancuso. And when you glide across the ice in your free skate, Ashley Wagner, make sure that your salchows and axels don't remind anyone of the Apple logo.

Via MacRumors and SlashGear, Swiss website reports that Olympic organizers are requesting that athletes who take their iPhones to the Opening Ceremonies cover up the Apple logo, lest that distinctive image of fruit wind up on any television cameras. (Smartphones are as common as miniature flags at Olympic opening ceremonies, as the athletes like to capture memories with their phones' built-in cameras.)

It's not that the folks putting together the Sochi Olympics have anything against Apple, per se. They just happen to like the big bag of sponsorship dollars that Samsung's providing a wee bit more. Samsung is the official smartphone partner of the 2014 Olympic and Paralympic Winter Games; every athlete headed to Sochi gets a Galaxy Note 3. And with that kind of largesse, Samsung figures it's not too much to ask to declare the opening ceremonies an Apple-logo-free zone. (Spectators can use whatever phone bearing whatever logo they like, according to reports.)

It's hardly the greatest inconvenience facing athletes at this year's Olympics--I expect that someone will launch a horrifying toilets of Sochi Tumblr any second now--but it is another venue for the ongoing smartphone smackdown between Samsung and Apple. Besides, dueling corporate logos is a proud Olympic tradition, highlighted by that time at the 1992 Barcelona games when Michael Jordan used a strategically placed US flag to cover up the Reebok logo on the official awards-ceremony uniform. (Jordan, of course, had a lucrative sponsorship from rival shoemaker Nike.) Samsung likely sees nothing wrong with asking this year's crop of Olympic athletes to be like Mike.

the opening ceremony starts at 0300 (Australian Eastern standard time) on February 8.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags smartphonesAppleiPhonePhonesOlympicssamsungconsumer electronics

Events

Featured

Slideshows

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

This year’s Reseller News 30 Under 30 Tech Awards were held as an integral part of the first entirely virtual Emerging Leaders​ forum, an annual event dedicated to identifying, educating and showcasing the New Zealand technology market’s rising stars. The 30 Under 30 Tech Awards 2020 recognised the outstanding achievements and business excellence of 30 talented individuals​, across both young leaders and those just starting out. In this slideshow, Reseller News honours this year's winners and captures their thoughts about how their ideas of leadership have changed over time.​

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners
Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

This exclusive Reseller News Exchange event in Auckland explored the challenges facing the partner community on the cloud security frontier, as well as market trends, customer priorities and how the channel can capitalise on the opportunities available. In association with Arrow, Bitdefender, Exclusive Networks, Fortinet and Palo Alto Networks. Photos by Gino Demeer.

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security
Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomed 2019 inductees - Leanne Buer, Ross Jenkins and Terry Dunn - to the fourth running of the Reseller News Hall of Fame lunch, held at the French Cafe in Auckland. The inductees discussed the changing face of the IT channel ecosystem in New Zealand and what it means to be a Reseller News Hall of Fame inductee. Photos by Gino Demeer.

Reseller News welcomes industry figures at 2020 Hall of Fame lunch
Show Comments