Menu
Apple celebrates 30 years of Mac with new Scott-directed video

Apple celebrates 30 years of Mac with new Scott-directed video

Shot entirely with iPhone 5S.

Apple is celebrating the 30-year anniversary of its Macintosh computer with a commemorative video shot entirely with the iPhone 5S.

The year was 1984. Apple was the underdog computer company in an industry dominated by IBM. Steve Jobs was about to unveil his Macintosh computer.

He commissioned director Ridley Scott, (Gladiator, Blade Runner) to create a commercial for the 1984 Super Bowl. It premiered to a roaring crowd and is still revered today.

Ridley Scott with 1.24.14 director, son Jake Scott
Ridley Scott with 1.24.14 director, son Jake Scott

Thirty years later and Apple is still celebrating the Macintosh. To mark the anniversary, which fell on 24 January, the company commissioned the son of Ridley Scott to direct a commemorative video all shot in one day using only the Apple iPhone 5S.

The video, '1.24.14', starts with sunrise in Melbourne and chronicles people using Apple’s products in cool and exciting ways. There are archaeologists creating 3D renderings, a journalist editing videos from the back of a jeep in Puerto Rico and children making music, to name just a few.

“There’s a sense of liberation about being able to tell these stories with this device, to explore it and investigate it—to see what the iPhone is capable of, and then to push it and stretch it,” said director Jake Scott in a statement.

Scott used Apple’s Face Time to manage 15 camera crews across five continents. In all, 100 iPhones were used, 46 iPads and 86 Mac computers. Over 70 hours of footage was recorded.

Check out the original 1984 Macintosh commercial below.

Subscribe here for up-to-date channel news

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags MacApplesteve jobs1984ScottiPhone

Featured

Slideshows

StorageCraft celebrates high achievers at its inaugural A/NZ Partner Awards

StorageCraft celebrates high achievers at its inaugural A/NZ Partner Awards

Revealed at a glitzy bash in Sydney at the Ivy Penthouse, the first StorageCraft Partner Awards locally saw the vendor honour its top-performing partners with ASI Solutions, SMBiT Pro, Webroot, ACA Pacific and Soft Solutions New Zealand taking home the top awards. Photos by Maria Stefina.

StorageCraft celebrates high achievers at its inaugural A/NZ Partner Awards
Kiwi resellers make a splash on Synnex and Lenovo RotoVegas road trip

Kiwi resellers make a splash on Synnex and Lenovo RotoVegas road trip

​Synnex and Lenovo hosted 18 resellers for an action-packed weekend adventure in RotoVegas, taking in white water rafting on the Kaituna River, as well as quad biking and dinner at Stratosfare​, overlooking Lake Rotorua at the top of Mount Ngongotaha​. Photos by Synnex.

Kiwi resellers make a splash on Synnex and Lenovo RotoVegas road trip
Show Comments