Menu
Yahoo buying developer of Donna personal assistant app

Yahoo buying developer of Donna personal assistant app

The Donna service will be shut down after the transaction

Yahoo has entered into an agreement to acquire Incredible Labs, the startup behind mobile personal assistant app Donna.

The Internet giant did not comment on whether it was acquiring the company for its technology or for its talent, a trend popularly known as an acqui-hire, but said that five team members from Incredible Labs will join Yahoo's communications team in Sunnyvale, California at deal close, where they will work on Yahoo Mail.

The Donna app is also being shut down. The financial terms of the deal were not disclosed. The transaction is expected to close in the next few days, Yahoo said.

"When we met with the team from Incredible Labs, it was an immediate fit," Yahoo said in a statement on Thursday. "As we look to the future, our visions are aligned in that we think technology should be smart enough to think for us."

Donna helps its users by reminding them of upcoming appointments, notifying them when to leave based on traffic, travel time, and the current location, and dialing into conference calls. "In case you haven't heard of her, Donna's pretty amazing - she has an immense amount of intellect, she keeps you on time and gives you the information you need, when you need it," Yahoo said in its statement.

But following closing, Donna will be removed from the app store and discontinued as a service, Incredible Labs said in a post on its website.

Yahoo has been on an acquisition spree, and earlier this week it said it was acquiring Tomfoolery, a startup whose key product is Anchor, an app offering group chats, file sharing, and email and voice calling for businesses. Yahoo CEO Marissa Mayer said during the company's fourth quarter earnings call that it would continue to look for opportunities for talent acquisitions.

John Ribeiro covers outsourcing and general technology breaking news from India for The IDG News Service. Follow John on Twitter at @Johnribeiro. John's e-mail address is john_ribeiro@idg.com


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags mobileMergers and acquisitionsinternetbusiness issuesmobile applicationsYahooInternet-based applications and servicesIncredible Labs

Featured

Slideshows

Meet the leading female front runners of the Kiwi channel

Meet the leading female front runners of the Kiwi channel

Reseller News honoured the leading female front runners of the New Zealand channel at the 2018 Women in ICT Awards (WIICTA) in Auckland. The awards honoured standout individuals across seven categories, spanning Entrepreneur; Innovation; Rising Star; Shining Star; Community; Technical and Achievement.

Meet the leading female front runners of the Kiwi channel
Meet the top performing customer-centric Microsoft channel partners

Meet the top performing customer-centric Microsoft channel partners

Microsoft honoured leading partners across the channel following a year of customer innovation and market growth in New Zealand. The 2018 Microsoft Partner Awards recognised excellence within the context of the end-user, spanning a host of emerging and established providers.

Meet the top performing customer-centric Microsoft channel partners
Reseller News launches new-look Awards at 2018 Judges’ Lunch

Reseller News launches new-look Awards at 2018 Judges’ Lunch

Introducing the Reseller News Innovation Awards, launched to the channel at the 2018 Judges’ Lunch in Auckland. With more than 70 judges now part of the voting panel, the new-look awards will reflect the changing dynamics of the channel, recognising excellence across customer value and innovation - spanning start-ups, partners, distributors and vendors.

Reseller News launches new-look Awards at 2018 Judges’ Lunch
Show Comments