Menu
China's Baidu testing search engines for Brazil, Egypt, Thailand

China's Baidu testing search engines for Brazil, Egypt, Thailand

Baidu hopes to become an internationally recognized brand

Search results for Baidu's Egyptian search engine.

Search results for Baidu's Egyptian search engine.

Baidu is testing new search engines for users outside China that will target markets in Brazil, Egypt and Thailand to start with.

The search pages for the three markets have appeared online, although Baidu has not formally launched the services yet. "It's still in internal testing," said company spokesman Kaiser Kuo on Monday.

The three sites can be found at www.baidu.com.eg, www.baidu.co.th, www.baidu.net.br and are designed in the local language of each market. In addition to a search bar, the landing pages to the sites offer direct links to popular services such as Facebook, YouTube, as well as Hao123, Baidu's own local Web directory.

Besides Web search, the sites also contain different features such as image and video search, along with language translation.

Although Baidu is a household name in China, where it dominates the country's search market, the company is aiming to become an internationally recognized brand. In 2008, the company released its first search engine outside China, by targeting Japan.

But in expanding its footprint, the Chinese company has had to contend with Google, which globally had over 68 percent of all searches conducted on desktop PCs in December, according to analytics firm Net Applications. In contrast, Baidu had 18.8 percent share during the month.

In 2011, Baidu signaled it would target developing countries by working on Internet products for Thailand and Egypt. In the next year, the company announced it was building an office for its international operations in the Chinese city of Shenzhen.

Baidu is not only developing search engines for the three markets of Brazil, Egypt and Thailand, but also for other nations as well, Kuo added.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags internetsearch enginesbaidu

Featured

Slideshows

The making of an MSSP: a blueprint for growth in NZ

The making of an MSSP: a blueprint for growth in NZ

Partners are actively building out security practices and services to match, yet remain challenged by a lack of guidance in the market. This exclusive Reseller News Roundtable - in association with Sophos - assessed the making of an MSSP, outlining the blueprint for growth and how partners can differentiate in New Zealand.

The making of an MSSP: a blueprint for growth in NZ
Reseller News Platinum Club celebrates leading partners in 2018

Reseller News Platinum Club celebrates leading partners in 2018

The leading players of the New Zealand channel came together to celebrate a year of achievement at the inaugural Reseller News Platinum Club lunch in Auckland. Following the Reseller News Innovation Awards, Platinum Club provides a platform to showcase the top performing partners and start-ups of the past 12 months, with more than ​​50 organisations in the spotlight.​​​

Reseller News Platinum Club celebrates leading partners in 2018
Meet the top performing HP partners in NZ

Meet the top performing HP partners in NZ

HP has honoured its leading partners in New Zealand during 2018, following 12 months of growth through the local channel. Unveiled during the fourth running of the ceremony in Auckland, the awards recognise and celebrate excellence, growth, consistency and engagement of standout Kiwi partners.

Meet the top performing HP partners in NZ
Show Comments