Menu
These key phrases will help your Kickstarter get funded

These key phrases will help your Kickstarter get funded

Words are powerful, particularly on the Internet, and a pair of researchers from Georgia Tech say that they've identified the ones that can either push a Kickstarter campaign over the top or doom it to unsuccessful obscurity.

The research, performed by assistant professor Eric Gilbert and doctoral candidate Tanushree Mitra, was inspired by the success of well-known smartwatch project Pebble and the failure of Ninja Baseball, a video game that attracted some media buzz in 2011 but only raised $3,796 of its $10,000 goal.

+ ALSO ON NETWORK WORLD: Microsoft Hyper-V bangs away at VMware's popularity | Court strikes down net neutrality: What's next? +

The analysis examined the language used in 45,000 Kickstarter projects, controlling for outside factors like social media and video. More than 100 phrases were found to have at least some predictive relevance for either successful or failed funding.

What's more, there were distinct categories of successful Kickstarter phrase, according to Gilbert.

"For example, those campaigns that follow the concept of reciprocity that is, offer a gift in return for a pledge and the perceptions of social participation and authority, generated the greatest amount of funding," he said in a statement.

Thus, phrases like "also receive two" tended to be strong predictors of success, as did forward-looking, socially active, and confident language like "your continued," "mention your" and "we can afford."

Mitra says that the rationales behind notably successful and unsuccessful language varied widely.

"We found that the driving factors in crowdfunding ranged from social participation to encouragement to gifts all of which are distinguished by the language used in the project description," she says.

Among the strongest predictors of unsuccessful Kickstarters were phrases like "trusting," "not been able," "even a dollar" and "a blank." Negativity and a lack of confidence, apparently, are poison to a successful campaign.

Moreover, the researchers found, the effects of language on Kickstarter success were strong Gilbert and Mitra estimate that more than 58% of the variability around success is due to linguistic factors.

Email Jon Gold at jgold@nww.com and follow him on Twitter at @NWWJonGold.

Read more about data center in Network World's Data Center section.


Follow Us

Join the newsletter!

Error: Please check your email address.

Tags PebbleConfiguration / maintenanceMicrosoftKickstarterhardware systemsGeorgia TechData CenterVMware

Featured

Slideshows

HP channel recognised at 2017 Partner Awards

HP channel recognised at 2017 Partner Awards

The HP Partner Awards 2017 at Shed 10 kicked off with an AMD-sponsored hackers lounge, a mysterious gaming style area filled with dry ice and red lasers, the waiters wearing Mr Robot style masks.

HP channel recognised at 2017 Partner Awards
Tech industry comes together as Lexel celebrates turning 30

Tech industry comes together as Lexel celebrates turning 30

Leading figures within the technology industry across New Zealand came together to celebrate 30 years of success for Lexel Systems, at a milestone birthday occasion at St Matthews in the City.​

Tech industry comes together as Lexel celebrates turning 30
HP re-imagines education through Auckland event launch

HP re-imagines education through Auckland event launch

HP New Zealand held an inaugural Evolve Education event at Aotea Centre in Auckland, welcoming over 70 principals, teachers and education experts to explore ways of shaping and enhancing learning using technology.

HP re-imagines education through Auckland event launch
Show Comments