Menu
These key phrases will help your Kickstarter get funded

These key phrases will help your Kickstarter get funded

Words are powerful, particularly on the Internet, and a pair of researchers from Georgia Tech say that they've identified the ones that can either push a Kickstarter campaign over the top or doom it to unsuccessful obscurity.

The research, performed by assistant professor Eric Gilbert and doctoral candidate Tanushree Mitra, was inspired by the success of well-known smartwatch project Pebble and the failure of Ninja Baseball, a video game that attracted some media buzz in 2011 but only raised $3,796 of its $10,000 goal.

+ ALSO ON NETWORK WORLD: Microsoft Hyper-V bangs away at VMware's popularity | Court strikes down net neutrality: What's next? +

The analysis examined the language used in 45,000 Kickstarter projects, controlling for outside factors like social media and video. More than 100 phrases were found to have at least some predictive relevance for either successful or failed funding.

What's more, there were distinct categories of successful Kickstarter phrase, according to Gilbert.

"For example, those campaigns that follow the concept of reciprocity that is, offer a gift in return for a pledge and the perceptions of social participation and authority, generated the greatest amount of funding," he said in a statement.

Thus, phrases like "also receive two" tended to be strong predictors of success, as did forward-looking, socially active, and confident language like "your continued," "mention your" and "we can afford."

Mitra says that the rationales behind notably successful and unsuccessful language varied widely.

"We found that the driving factors in crowdfunding ranged from social participation to encouragement to gifts all of which are distinguished by the language used in the project description," she says.

Among the strongest predictors of unsuccessful Kickstarters were phrases like "trusting," "not been able," "even a dollar" and "a blank." Negativity and a lack of confidence, apparently, are poison to a successful campaign.

Moreover, the researchers found, the effects of language on Kickstarter success were strong Gilbert and Mitra estimate that more than 58% of the variability around success is due to linguistic factors.

Email Jon Gold at jgold@nww.com and follow him on Twitter at @NWWJonGold.

Read more about data center in Network World's Data Center section.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags MicrosoftVMwareData Centerhardware systemsConfiguration / maintenanceGeorgia TechKickstarterPebble

Featured

Slideshows

The making of an MSSP: a blueprint for growth in NZ

The making of an MSSP: a blueprint for growth in NZ

Partners are actively building out security practices and services to match, yet remain challenged by a lack of guidance in the market. This exclusive Reseller News Roundtable - in association with Sophos - assessed the making of an MSSP, outlining the blueprint for growth and how partners can differentiate in New Zealand.

The making of an MSSP: a blueprint for growth in NZ
Reseller News Platinum Club celebrates leading partners in 2018

Reseller News Platinum Club celebrates leading partners in 2018

The leading players of the New Zealand channel came together to celebrate a year of achievement at the inaugural Reseller News Platinum Club lunch in Auckland. Following the Reseller News Innovation Awards, Platinum Club provides a platform to showcase the top performing partners and start-ups of the past 12 months, with more than ​​50 organisations in the spotlight.​​​

Reseller News Platinum Club celebrates leading partners in 2018
Meet the top performing HP partners in NZ

Meet the top performing HP partners in NZ

HP has honoured its leading partners in New Zealand during 2018, following 12 months of growth through the local channel. Unveiled during the fourth running of the ceremony in Auckland, the awards recognise and celebrate excellence, growth, consistency and engagement of standout Kiwi partners.

Meet the top performing HP partners in NZ
Show Comments