Menu
These key phrases will help your Kickstarter get funded

These key phrases will help your Kickstarter get funded

Words are powerful, particularly on the Internet, and a pair of researchers from Georgia Tech say that they've identified the ones that can either push a Kickstarter campaign over the top or doom it to unsuccessful obscurity.

The research, performed by assistant professor Eric Gilbert and doctoral candidate Tanushree Mitra, was inspired by the success of well-known smartwatch project Pebble and the failure of Ninja Baseball, a video game that attracted some media buzz in 2011 but only raised $3,796 of its $10,000 goal.

+ ALSO ON NETWORK WORLD: Microsoft Hyper-V bangs away at VMware's popularity | Court strikes down net neutrality: What's next? +

The analysis examined the language used in 45,000 Kickstarter projects, controlling for outside factors like social media and video. More than 100 phrases were found to have at least some predictive relevance for either successful or failed funding.

What's more, there were distinct categories of successful Kickstarter phrase, according to Gilbert.

"For example, those campaigns that follow the concept of reciprocity that is, offer a gift in return for a pledge and the perceptions of social participation and authority, generated the greatest amount of funding," he said in a statement.

Thus, phrases like "also receive two" tended to be strong predictors of success, as did forward-looking, socially active, and confident language like "your continued," "mention your" and "we can afford."

Mitra says that the rationales behind notably successful and unsuccessful language varied widely.

"We found that the driving factors in crowdfunding ranged from social participation to encouragement to gifts all of which are distinguished by the language used in the project description," she says.

Among the strongest predictors of unsuccessful Kickstarters were phrases like "trusting," "not been able," "even a dollar" and "a blank." Negativity and a lack of confidence, apparently, are poison to a successful campaign.

Moreover, the researchers found, the effects of language on Kickstarter success were strong Gilbert and Mitra estimate that more than 58% of the variability around success is due to linguistic factors.

Email Jon Gold at jgold@nww.com and follow him on Twitter at @NWWJonGold.

Read more about data center in Network World's Data Center section.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags MicrosoftVMwareData Centerhardware systemsConfiguration / maintenanceGeorgia TechKickstarterPebble

Featured

Slideshows

Meet the leading female front runners of the Kiwi channel

Meet the leading female front runners of the Kiwi channel

Reseller News honoured the leading female front runners of the New Zealand channel at the 2018 Women in ICT Awards (WIICTA) in Auckland. The awards honoured standout individuals across seven categories, spanning Entrepreneur; Innovation; Rising Star; Shining Star; Community; Technical and Achievement.

Meet the leading female front runners of the Kiwi channel
Meet the top performing customer-centric Microsoft channel partners

Meet the top performing customer-centric Microsoft channel partners

Microsoft honoured leading partners across the channel following a year of customer innovation and market growth in New Zealand. The 2018 Microsoft Partner Awards recognised excellence within the context of the end-user, spanning a host of emerging and established providers.

Meet the top performing customer-centric Microsoft channel partners
Reseller News launches new-look Awards at 2018 Judges’ Lunch

Reseller News launches new-look Awards at 2018 Judges’ Lunch

Introducing the Reseller News Innovation Awards, launched to the channel at the 2018 Judges’ Lunch in Auckland. With more than 70 judges now part of the voting panel, the new-look awards will reflect the changing dynamics of the channel, recognising excellence across customer value and innovation - spanning start-ups, partners, distributors and vendors.

Reseller News launches new-look Awards at 2018 Judges’ Lunch
Show Comments