Menu
Tip of the Hat: Google's Nest buy highlights tech industry changes

Tip of the Hat: Google's Nest buy highlights tech industry changes

Focus is shifting from 'the next big thing' to improving on everyday products like smoke alarms and thermostats

Google's decision to pay $3.2 billion for Nest Labs, a mostly unknown maker of smart smoke alarms and thermostats, could be the start of a radical shift in the tech industry from a focus on the next big thing to improving long-used everyday products.

The devices made by Nest Labs have been mainstay home products for decades. The company didn't create anything new or exciting; it radically improved the look and capabilities of everyday products. But the results attracted Google's interest, and finally, its willingness to make Nest its second largest acquisition after the $12.5 billion it paid for Motorola's smartphone operation in 2011.

A tip of the hat to Darren Murph of BGR for an incisive take on how the acquisition shows the tech industry is changing. Startups no longer need to invent new technology, they simply have to improve what's already here.

Read more about mobile/wireless in Computerworld's Mobile/Wireless Topic Center.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags IT industrymobileinternetMotorolaGooglewirelessNetworkingMobile/Wireless

Featured

Slideshows

Reseller News welcomes industry figures for 2019 Hall of Fame lunch

Reseller News welcomes industry figures for 2019 Hall of Fame lunch

Reseller News welcomed 2018 inductees - Chris Simpson, Kendra Ross and Phill Patton - to the third running of the Reseller News Hall of Fame lunch, held at the French Cafe in Auckland. The inductees discussed the changing landscape of the technology industry in New Zealand, while outlining ways to attract a new breed of players to the ecosystem. Photos by Gino Demeer.

Reseller News welcomes industry figures for 2019 Hall of Fame lunch
Upcoming tech talent share insights at inaugural Emerging Leaders Forum 2019

Upcoming tech talent share insights at inaugural Emerging Leaders Forum 2019

The channel came together for the inaugural Reseller News Emerging Leaders Forum in New Zealand, created to provide a program that identifies, educates and showcases the upcoming talent of the ICT industry. Hosted as a half day event, attendees heard from industry champions as keynoters and panelists talked about future opportunities and leadership paths and joined mentoring sessions with members of the ICT industry Hall of Fame. The forum concluded with 30 Under 30 Tech Awards across areas of Sales, Entrepreneur, Marketing, Management, Technical and Human Resources. Photos by Gino Demeer.

Upcoming tech talent share insights at inaugural Emerging Leaders Forum 2019
Show Comments