Menu
Dying BlackBerry recommits to the physical keyboard

Dying BlackBerry recommits to the physical keyboard

BlackBerry rededicates itself to physical keyboards as the company tries to get out of a death spiral.

BlackBerry will rededicate itself to physical keyboards as the company tries to regain its footing.

BlackBerry will rededicate itself to physical keyboards as the company tries to regain its footing.

BlackBerry will rededicate itself to physical keyboards as the company tries to regain its footing.

Speaking to Bloomberg , BlackBerry CEO John Chen said the company's future phones will "predominantly" have physical keyboards, rather than full touchscreens. "I personally love the keyboards," Chen said.

Out of the four existing BlackBerry 10 smartphones, only the Q10 (shown above) and Q5 have physical keyboards, and only the former is available through U.S. carriers. The BlackBerry Z10 and Z30 use touchscreens, with the quality of the software keyboard being a major focus in BlackBerry 10.

BlackBerry's recent emphasis on touchscreens over physical keyboards was reportedly a major source of friction within the company as it tried to bring BlackBerry 10 to market. In a story last September , The Globe and Mail recounted a 2012 board meeting, where co-founder and former CEO Mike Lazaridis expressed frustration over the touchscreen Z10. "I don't get this," Lazaridis said while pointing to the phone.

Lazaridis eventually left the board, and last November, BlackBerry ousted CEO Thorsten Heins, who oversaw the launch of BlackBerry 10. The company also abandoned plans to sell itself, as it focuses on enterprise services and BlackBerry Messaging (BBM) across multiple platforms.

Status of BlackBerry 10?

Since then, BlackBerry's commitment to BlackBerry 10 has been murky. A partnership with manufacturer Foxconn will bring at least one BlackBerry 10 handset to emerging markets, but a recent open letter from Chen didn't even mention BlackBerry 10 by name. The company's enterprise business is still largely using the older BlackBerry 7 operating system, but companies are increasingly turning to iPhones and Android phones instead.

It's unclear whether BlackBerry's physical keyboard push implies more new BlackBerry 7 handsets or more BlackBerry 10 devices without full touchscreens. Either way, BlackBerry is reaching for the past as it tries to stay alive.


Follow Us

Join the newsletter!

Error: Please check your email address.

Tags Blackberryconsumer electronicssmartphonesPhones

Featured

Slideshows

Tech industry comes together as Lexel celebrates turning 30

Tech industry comes together as Lexel celebrates turning 30

Leading figures within the technology industry across New Zealand came together to celebrate 30 years of success for Lexel Systems, at a milestone birthday occasion at St Matthews in the City.​

Tech industry comes together as Lexel celebrates turning 30
HP re-imagines education through Auckland event launch

HP re-imagines education through Auckland event launch

HP New Zealand held an inaugural Evolve Education event at Aotea Centre in Auckland, welcoming over 70 principals, teachers and education experts to explore ways of shaping and enhancing learning using technology.

HP re-imagines education through Auckland event launch
Reseller News ICT Industry Awards 2017 - Meet the winners...

Reseller News ICT Industry Awards 2017 - Meet the winners...

Reseller News honoured the industry’s finest on a standout evening for the New Zealand channel, recognising the achievements of established and emerging partners on a memorable night in Auckland.

Reseller News ICT Industry Awards 2017 - Meet the winners...
Show Comments