Menu
Dying BlackBerry recommits to the physical keyboard

Dying BlackBerry recommits to the physical keyboard

BlackBerry rededicates itself to physical keyboards as the company tries to get out of a death spiral.

BlackBerry will rededicate itself to physical keyboards as the company tries to regain its footing.

BlackBerry will rededicate itself to physical keyboards as the company tries to regain its footing.

BlackBerry will rededicate itself to physical keyboards as the company tries to regain its footing.

Speaking to Bloomberg , BlackBerry CEO John Chen said the company's future phones will "predominantly" have physical keyboards, rather than full touchscreens. "I personally love the keyboards," Chen said.

Out of the four existing BlackBerry 10 smartphones, only the Q10 (shown above) and Q5 have physical keyboards, and only the former is available through U.S. carriers. The BlackBerry Z10 and Z30 use touchscreens, with the quality of the software keyboard being a major focus in BlackBerry 10.

BlackBerry's recent emphasis on touchscreens over physical keyboards was reportedly a major source of friction within the company as it tried to bring BlackBerry 10 to market. In a story last September , The Globe and Mail recounted a 2012 board meeting, where co-founder and former CEO Mike Lazaridis expressed frustration over the touchscreen Z10. "I don't get this," Lazaridis said while pointing to the phone.

Lazaridis eventually left the board, and last November, BlackBerry ousted CEO Thorsten Heins, who oversaw the launch of BlackBerry 10. The company also abandoned plans to sell itself, as it focuses on enterprise services and BlackBerry Messaging (BBM) across multiple platforms.

Status of BlackBerry 10?

Since then, BlackBerry's commitment to BlackBerry 10 has been murky. A partnership with manufacturer Foxconn will bring at least one BlackBerry 10 handset to emerging markets, but a recent open letter from Chen didn't even mention BlackBerry 10 by name. The company's enterprise business is still largely using the older BlackBerry 7 operating system, but companies are increasingly turning to iPhones and Android phones instead.

It's unclear whether BlackBerry's physical keyboard push implies more new BlackBerry 7 handsets or more BlackBerry 10 devices without full touchscreens. Either way, BlackBerry is reaching for the past as it tries to stay alive.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags smartphonesBlackberryPhonesconsumer electronics

Brand Post

Featured

Slideshows

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

Hundreds of leaders from the New Zealand IT industry gathered at the Hilton in Auckland on 17 November to celebrate the finest female talent in the Kiwi channel and recognise the winners of the Reseller News Women in ICT Awards (WIICTA) 2020.

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards
Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards

Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards

The leading female front runners of the New Zealand ICT industry joined together for the annual Reseller News Women in ICT Awards event at the Hilton in Auckland, during which hundreds of guests celebrated 13 outstanding individuals who won awards, chosen from more than 50 finalists representing over 30 organisations.

Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards
Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

More than 500 channel leaders gathered in Auckland on 21 October at the ​Reseller News Innovation Awards ​2020 to celebrate the achievements of the New Zealand technology industry's top partners, start-ups, vendors, distributors and individuals.

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners
Show Comments