Menu
McAfee rebadged 'Intel Security'

McAfee rebadged 'Intel Security'

Rebranding follows consistent criticism from company founder John McAfee

Intel has removed eccentric programmer and former fugitive John McAfee’s name from the eponymous security company it bought for $7.6 billion in 2010.

Intel Chief executive, Brian Krzanich, announced the rebranding of McAfee yesterday at the Consumer Electronics Show, Las Vegas.

The McAfee brand name will be phased out and rebranded Intel Security.

The announcement follows John McAfee’s constant criticism of the software he created.

Last year he released a ‘guide’ video on how to uninstall the software.

It shows McAfee ‘uninstalling’ the software by shooting his laptop after ingesting bath salts.

McAfee told the BBC he was now “everlastingly grateful to Intel for freeing him from this terrible association with the worst software on the planet”.

According the a company statement, the shield – which represents the core values of security and protection - will remain.

The re-branding will begin immediately and is expected to take a year to complete.

“McAfee will continue to operate as a wholly-owned subsidiary.” A company statement said.

“Its employees will continue to work side-by-side with Intel employees currently working on security activities under the Intel Security umbrella.

McAfee A/NZ managing director, Keith Buckley, told ARN the name change reflected the value of the Intel brand and its brand attributes such as trust, innovation and performance.

“It also signals Intel’s desire to become the definitive leader in security,” he said.

“While the McAfee name has been strongly associated with anti-virus protection, the security category and the company’s portfolio is much broader, and the new name reflects that.

“By the end of this decade, Intel aims to provide ubiquitous security and identity protection for individuals and businesses on all computing devices.”

Buckley said Intel was very conscious of the fact that many acquisitions in the industry had destroyed the value of the acquired company.

“As such, Intel approached this acquisition cautiously, to ensure McAfee’s value and assets were not disrupted or diminished,” he said.

“For the last three years, Intel has worked together with McAfee to innovate and invent the next generation of security products.

“Now is the time to turn these innovations into value for our customers and partners."


Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags Intel securityConsumer Electronics Show (CES)John McAfeeKeith BuckleyBrian Kryanich

Featured

Slideshows

Sizing up the NZ security spectrum - Where's the channel sweet spot?

Sizing up the NZ security spectrum - Where's the channel sweet spot?

From new extortion schemes, outside threats and rising cyber attacks, the art of securing the enterprise has seldom been so complex or challenging. With distance no longer a viable defence, Kiwi businesses are fighting to stay ahead of the security curve. In total, 28 per cent of local businesses faced a cyber attack last year, with the number in New Zealand set to rise in 2017. Yet amidst the sensationalism, media headlines and ongoing high profile breaches, confusion floods the channel, as partners seek strategic methods to combat rising sophistication from attackers. In sizing up the security spectrum, this Reseller News roundtable - in association with F5 Networks, Kaspersky Lab, Tech Data, Sophos and SonicWall - assessed where the channel sweet spot is within the New Zealand channel. Photos by Maria Stefina.

Sizing up the NZ security spectrum - Where's the channel sweet spot?
Show Comments