Microsoft to buy Parature to bulk up Dynamics CRM

Microsoft to buy Parature to bulk up Dynamics CRM

Businesses customers of Microsoft's Dynamics CRM will be able to offer their customers more self-service options, at least that's the idea behind the company's plan to buy up Parature, which specializes in cloud-based customer engagement.

Microsoft says it has reached a definitive agreement to buy the company for an undisclosed amount in order to boost customers' ability to find answers to their questions without having to contact customer-service reps. Parature software also gives customers a range of options for reaching service reps when necessary.

+[Also on Network World - What's Microsoft going to look like after Ballmer? | 13 FREE! Windows 8.1 apps to make you more productive +

Bob Stutz, Microsoft's corporate vice president for Dynamics CRM says in a blog that the deal marks a significant milestone for his organization by expanding options for delivering customer care.

Parature cloud services include self-service customer care Web portals, access via Facebook, mobile customer care, live chat, and a strong knowledge base, Stutz says.

Parature customers include, the United States Environmental Protection Agency and IBM.

After the deal goes through Microsoft says it will continue selling Parature products and services and support all Parature customers.Dynamics CRM competes against and Oracle.

Over the past year or so Microsoft has made two other purchases to enhance features of Dynamics CRM, MarketingPilot for automating marketing campaigns and Netbreeze for social-media sentiment analysis.

Earlier Microsoft bought Yammer and Skype, both of which have added new features to Dynamics CRM.

Tim Greene covers Microsoft and unified communications for Network World and writes the Mostly Microsoft blog. Reach him at and follow him on Twitter@Tim_Greene.

Read more about software in Network World's Software section.

Follow Us

Join the newsletter!

Error: Please check your email address.

Tags business issuesEEMicrosoftacquisitionssoftwareAsk.comMergers and acquisitionsmergersFacebookcorporate issues



Sizing up the NZ security spectrum - Where's the channel sweet spot?

Sizing up the NZ security spectrum - Where's the channel sweet spot?

From new extortion schemes, outside threats and rising cyber attacks, the art of securing the enterprise has seldom been so complex or challenging. With distance no longer a viable defence, Kiwi businesses are fighting to stay ahead of the security curve. In total, 28 per cent of local businesses faced a cyber attack last year, with the number in New Zealand set to rise in 2017. Yet amidst the sensationalism, media headlines and ongoing high profile breaches, confusion floods the channel, as partners seek strategic methods to combat rising sophistication from attackers. In sizing up the security spectrum, this Reseller News roundtable - in association with F5 Networks, Kaspersky Lab, Tech Data, Sophos and SonicWall - assessed where the channel sweet spot is within the New Zealand channel. Photos by Maria Stefina.

Sizing up the NZ security spectrum - Where's the channel sweet spot?
Show Comments