Menu
Acer focuses on cloud services to revive business

Acer focuses on cloud services to revive business

Acer has been struggling financially because of declining PC sales and is looking for new leadership

In its first move since ordering a company reorganization, Acer said it is focusing more on software and services to revive its struggling PC business. But analysts expect the company to face a tough road with its new direction, at a time when rivals are also focusing on the cloud.

To carry out its plan, Acer said on Wednesday it will develop so-called "Build Your Own Cloud" products that will work on its notebooks, tablets and smartphones, and enable users to store and share content between devices.

Details of these new software services are still scarce, but an Acer spokeswoman said the company plans to enhance its existing cloud apps.

The Taiwanese PC maker announced its new plan on Wednesday after two days of meetings by 40 company executives. But the focus on cloud services is nothing new. Two years ago, Acer acquired U.S. software provider iGware to support its own Acer Cloud platform.

The company's cloud services currently allow users to share music on different devices, automatically transfer photos from a smartphone to the PC, and store files online. But in the two years since acquiring iGware, the company's cloud products have done little to lift its earnings, said Tracy Tsai, an analyst with research firm Gartner.

In addition, other PC rivals are also bundling products with their own cloud services, including Asus and Lenovo. At the same time, many consumers are already using Facebook or other storage providers such as Dropbox to share and save files to the Internet.

Among the top PC makers, Acer has been hurting the most due to its past focus on consumer notebooks. The company has as a result reported regularly quarterly net losses as PC shipments decline.

Despite the competition, Acer still needs to diversify its products, Tsai said. Wednesday's announcement could just be the company's first step towards building more software products, she added.

"There are already so many big players in the cloud. Is there still room for Acer?" Tsai said. " Whether there is or not, Acer can still improve the user experience. It's not like users already have the best experience just because the content on the devices is synchronized."

The PC maker has been mulling over changes in its business following a management shakeup in November that resulted in its CEO and president resigning. Acer co-founder Stan Shih has temporarily taken over the leadership.

Subscribe here for up-to-date channel news

Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags consumer electronicshardware systemsdesktop pcstabletslaptopsacer

Featured

Slideshows

Tight lines as Hooked on Lenovo catches up at Great Barrier Island

Tight lines as Hooked on Lenovo catches up at Great Barrier Island

​Ingram Micro’s Hooked on Lenovo incentive programme recently rewarded 28 of New Zealand's top performing resellers with a full-on fishing trip at Great Barrier Island for the third year​ in a row.

Tight lines as Hooked on Lenovo catches up at Great Barrier Island
Inside the AWS Summit in Sydney

Inside the AWS Summit in Sydney

As the dust settles on the 2017 AWS Summit in Sydney, ARN looks back an action packed two-day event, covering global keynote presentations, 80 breakout sessions on the latest technology solutions, and channel focused tracks involving local cloud stories and insights.

Inside the AWS Summit in Sydney
Channel tees off on the North Shore as Ingram Micro hosts annual Cure Kids Charity golf day

Channel tees off on the North Shore as Ingram Micro hosts annual Cure Kids Charity golf day

Ingram Micro hosted its third annual Cure Kids Charity Golf Tournament at the North Shore Golf Club in Auckland. In total, 131 resellers, vendors and Ingram Micro suppliers enjoyed a round of golf consisting of challenges on each of the 18 sponsored holes, with Team Philips taking out the top honours.

Channel tees off on the North Shore as Ingram Micro hosts annual Cure Kids Charity golf day
Show Comments