Menu
Web content management is not just about websites: Sitecore

Web content management is not just about websites: Sitecore

Content management provider sees growing number of communication channels adding to marketing complexity

The challenges of managing online content are not just based around the website anymore, according to Sitecore A/NZ sales director, Kyle McManus.

In the late 90’s, McManus said making an update or a change to a company website was not an easy thing.

“Back then, it required some sort of coding or activity by IT to get involved before marketing could actually update or make a change to the website,” he said.

Now, McManus said the challenges are not limited to the site and have instead expanded into many other channels for marketing to deal with.

More ways to communicate

While web, mobile and tablet are the most standard methods of delivery, McManus said there are other areas, such as email, that remain important in communication.

“There are airlines out there looking at way at personalising and proving content for their in-flight entertainment,” he said.

McManus also highlights a property management client of Sitecore that is looking at personalising kiosks in shopping centres, which would present targeted information based on the person going through the mall.

“The number of communication channels has really grown dramatically, so the problem for marketing is how to update and keep all of that information fresh and relevant,” he said.

Patrick Budmar covers consumer and enterprise technology breaking news for IDG Communications. Follow Patrick on Twitter at @patrick_budmar.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags social networkscontent managementcmssitecore

Events

Why experience is the new battleground for partners

Join us for an exclusive webinar, in association with Hewlett Packard Enterprise and Technology Services Industry Association (TSIA) and learn about the latest industry insights and how technology services continue to evolve to deliver differentiated value, and how partners can be successful in 2021 and beyond.

Featured

Slideshows

Channel kicks 2021 into gear as After Hours returns to Auckland

Channel kicks 2021 into gear as After Hours returns to Auckland

After Hours made a welcome return to the channel social calendar with a bumper crowd of partners, distributors and vendors descending on The Pantry at Park Hyatt in Auckland to kick-start 2021.

Channel kicks 2021 into gear as After Hours returns to Auckland
The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

Hundreds of leaders from the New Zealand IT industry gathered at the Hilton in Auckland on 17 November to celebrate the finest female talent in the Kiwi channel and recognise the winners of the Reseller News Women in ICT Awards (WIICTA) 2020.

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards
Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards

Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards

The leading female front runners of the New Zealand ICT industry joined together for the annual Reseller News Women in ICT Awards event at the Hilton in Auckland, during which hundreds of guests celebrated 13 outstanding individuals who won awards, chosen from more than 50 finalists representing over 30 organisations.

Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards
Show Comments