Menu
WatchGuard focusing on midmarket following 140 per cent YoY growth

WatchGuard focusing on midmarket following 140 per cent YoY growth

Claims the midmarket opportunity lies in shifting discussion from speeds, feeds and firewalls to building value

Although the small to medium business (SMB) space is WatchGuard Technologies’ bread and butter, the network security solutions vendor is looking to capitalise on demand it is seeing in the midmarket.

According to WatchGuard Asia-Pacific (APAC) vice-president, Scott Robertson, the company experienced 140 per cent year-over-year (YoY) growth in the midmarket segment in the last financial year, making it its largest growth category.

In its midmarket pursuit, WatchGuard sees an opportunity for its partners in shifting the conversation from speeds, feeds and firewall discussions to finding a means of building value.

“Every time the average office user goes in and out of the firewall, it creates a log which is basically a line-item of report on the system,” Robertson said. “Every employee will have hundreds of logs each day. Then multiple than by a few hundred or couple of thousand, and an average network administrator could be dealing with tens of thousands of logs every day.”

WatchGuard’s means of addressing this is via its Big Data visibility solution, Dimension. The public and private Cloud-ready solution – which was first launched in September and carries no cost – promises visibility as a service which WatchGuard partners can use to provide customers with rich reports.

WatchGuard Australia and New Zealand (A/NZ) country manager, Pat Devlin, also sees opportunity for channel partners to manage the services which midmarket businesses often do not consider high value by moving them into the Cloud.

“As an example, not many midmarket businesses want to run their own mail servers, but they do not necessarily want to go offshore where they lose a lot of control,” he said. “There is a huge amount of value that can be offered by local IT providers which can give them a local services, and can also offer custom filtering.”

Devlin also said many of WatchGuard’s customers do not consider themselves security experts and therefore require the expertise as a service at which point a customer is well-positioned to posit itself as the primary contact.


Follow Us

Join the newsletter!

Error: Please check your email address.

Tags smbwatchguardsecurityCloudbig datamidmarketchannel

Featured

Slideshows

Tech industry comes together as Lexel celebrates turning 30

Tech industry comes together as Lexel celebrates turning 30

Leading figures within the technology industry across New Zealand came together to celebrate 30 years of success for Lexel Systems, at a milestone birthday occasion at St Matthews in the City.​

Tech industry comes together as Lexel celebrates turning 30
HP re-imagines education through Auckland event launch

HP re-imagines education through Auckland event launch

HP New Zealand held an inaugural Evolve Education event at Aotea Centre in Auckland, welcoming over 70 principals, teachers and education experts to explore ways of shaping and enhancing learning using technology.

HP re-imagines education through Auckland event launch
Reseller News ICT Industry Awards 2017 - Meet the winners...

Reseller News ICT Industry Awards 2017 - Meet the winners...

Reseller News honoured the industry’s finest on a standout evening for the New Zealand channel, recognising the achievements of established and emerging partners on a memorable night in Auckland.

Reseller News ICT Industry Awards 2017 - Meet the winners...
Show Comments