Menu
Majority of Kiwi businesses lack ecommerce capability: survey

Majority of Kiwi businesses lack ecommerce capability: survey

An MYOB survey shows that only 9 per cent of local businesses have a website with e-commerce capability and, while another 9 per cent have a website, they are yet to enable e-commerce functionality.

Only 9 per cent of local businesses have a website with e-commerce capability and, while another 9 per cent have a website, they are yet to enable e-commerce functionality.

This according to a survey of businesses across the country, conducted in early December by accounting software provider MYOB.

The survey showed that of the businesses with ecommerce sites 41 per cent expected to make up to 10 per cent of their sales online through the Christmas period, while 23 per cent were forecasting around quarter of their sales to be made online.

“What was particularly surprising about the survey is how few local businesses are still to take advantage of e-commerce opportunities,” said Scott Gardiner, executive director of MYOB.

“Unfortunately, this means they’re overlooking significant sales and marketing benefits, both to reach customers in an easy and cost effective way, and to ease the stress on themselves and their staff.

“Online sales is an area where we believe many local businesses are missing out – particularly against international competitors.”

The survey also found that only 9 per cent of local businesses have a special marketing campaign underway for Christmas, despite over 60 per cent saying they could benefit from Christmas sales.

Around 51 per cent of businesses stated “getting through the workload with my sanity intact!” as their key focus during the Christmas and New Year period, followed by sales of products and services at 7 per cent, customer acquisition strategies at 6 per cent and staffing levels at 6 per cent.

Despite the lack of online presence, the survey highlights most businesses will enjoy a solid Christmas.

“With 29% expecting and revenue increase and 58% forecasting the same as last Christmas, we’re setting up for a happy New Year,” said Gardiner.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags internetwebsiteMYOBaccounting softwareecommerceretail salesonline salesonline shop

Brand Post

Featured

Slideshows

Reseller News Platinum Club celebrates leading partners in 2019

Reseller News Platinum Club celebrates leading partners in 2019

The leading players of the New Zealand channel came together to celebrate a year of achievement at the annual Reseller News Platinum Club lunch in Auckland. Following the Reseller News Innovation Awards, Platinum Club provides a platform to showcase the top performing partners and start-ups of the past 12 months.

Reseller News Platinum Club celebrates leading partners in 2019
Reseller News hosts alumnae breakfast for Women in ICT Awards

Reseller News hosts alumnae breakfast for Women in ICT Awards

Reseller News hosted its second annual alumnae breakfast for the Women in ICT Awards in New Zealand, designed to showcase the leading female leaders in the industry. Held at The Cordis in Auckland, attendees came together to hear inspiring keynotes and panel discussions, alongside high-level networking among peers. Photos by Gino Demeer.

Reseller News hosts alumnae breakfast for Women in ICT Awards
Reseller News Innovation Awards 2019: meet the winners

Reseller News Innovation Awards 2019: meet the winners

Reseller News honoured the standout players of the New Zealand channel in front of more than 480 technology leaders in Auckland on 23 October, recognising the achievements of top partners, emerging entrants and innovative start-ups.

Reseller News Innovation Awards 2019: meet the winners
Show Comments