Menu
ARM targets mobile gaming with Geomerics acquisition

ARM targets mobile gaming with Geomerics acquisition

ARM hopes the deal will help it boost sales of its Mali graphics processor

To make its mark in the mobile gaming industry, ARM acquired video game lighting effects company Geomerics.

Geomerics's technology provides lighting and photographic effects to video games. The capabilities are used in gaming engines to render more realistic effects in console and mobile games.

ARM didn't provide financial details of the deal, which was announced Friday.

With the acquisition, ARM wants to boost its presence in the fast-growing mobile gaming industry. The company currently designs Mali graphics processors, which are widely used in smartphones and tablets for basic graphics. ARM's CPU designs are already used in a majority of mobile devices today, so the company is trying to use its lead in the CPU market to push its graphics technology into more devices for high-end gaming.

ARM competes with Nvidia, Qualcomm and Imagination Technologies. The mobile graphics processors of those three vendors are considered more advanced than ARM's. Sony's PlayStation Vita handheld gaming console is powered by an ARM CPU, but runs on an Imagination Technologies graphics core. Nvidia's Shield handheld console has an ARM CPU but an Nvidia graphics core.

Geomerics' Enlighten engine, which generates light, shadows, reflections and other effects, is used in PC and console games, including Battlefield and Need for Speed Rivals. The gaming engine is available as a software development kit for multiple gaming engines.

The mobile gaming development market largely revolves around the iOS and Android OSes.

Agam Shah covers PCs, tablets, servers, chips and semiconductors for IDG News Service. Follow Agam on Twitter at @agamsh. Agam's e-mail address is agam_shah@idg.com


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Mergers and acquisitionsbusiness issuesArm Holdings

Featured

Slideshows

Meet the leading female front runners of the Kiwi channel

Meet the leading female front runners of the Kiwi channel

Reseller News honoured the leading female front runners of the New Zealand channel at the 2018 Women in ICT Awards (WIICTA) in Auckland. The awards honoured standout individuals across seven categories, spanning Entrepreneur; Innovation; Rising Star; Shining Star; Community; Technical and Achievement.

Meet the leading female front runners of the Kiwi channel
Meet the top performing customer-centric Microsoft channel partners

Meet the top performing customer-centric Microsoft channel partners

Microsoft honoured leading partners across the channel following a year of customer innovation and market growth in New Zealand. The 2018 Microsoft Partner Awards recognised excellence within the context of the end-user, spanning a host of emerging and established providers.

Meet the top performing customer-centric Microsoft channel partners
Reseller News launches new-look Awards at 2018 Judges’ Lunch

Reseller News launches new-look Awards at 2018 Judges’ Lunch

Introducing the Reseller News Innovation Awards, launched to the channel at the 2018 Judges’ Lunch in Auckland. With more than 70 judges now part of the voting panel, the new-look awards will reflect the changing dynamics of the channel, recognising excellence across customer value and innovation - spanning start-ups, partners, distributors and vendors.

Reseller News launches new-look Awards at 2018 Judges’ Lunch
Show Comments