Menu
ARM targets mobile gaming with Geomerics acquisition

ARM targets mobile gaming with Geomerics acquisition

ARM hopes the deal will help it boost sales of its Mali graphics processor

To make its mark in the mobile gaming industry, ARM acquired video game lighting effects company Geomerics.

Geomerics's technology provides lighting and photographic effects to video games. The capabilities are used in gaming engines to render more realistic effects in console and mobile games.

ARM didn't provide financial details of the deal, which was announced Friday.

With the acquisition, ARM wants to boost its presence in the fast-growing mobile gaming industry. The company currently designs Mali graphics processors, which are widely used in smartphones and tablets for basic graphics. ARM's CPU designs are already used in a majority of mobile devices today, so the company is trying to use its lead in the CPU market to push its graphics technology into more devices for high-end gaming.

ARM competes with Nvidia, Qualcomm and Imagination Technologies. The mobile graphics processors of those three vendors are considered more advanced than ARM's. Sony's PlayStation Vita handheld gaming console is powered by an ARM CPU, but runs on an Imagination Technologies graphics core. Nvidia's Shield handheld console has an ARM CPU but an Nvidia graphics core.

Geomerics' Enlighten engine, which generates light, shadows, reflections and other effects, is used in PC and console games, including Battlefield and Need for Speed Rivals. The gaming engine is available as a software development kit for multiple gaming engines.

The mobile gaming development market largely revolves around the iOS and Android OSes.

Agam Shah covers PCs, tablets, servers, chips and semiconductors for IDG News Service. Follow Agam on Twitter at @agamsh. Agam's e-mail address is agam_shah@idg.com


Follow Us

Join the newsletter!

Error: Please check your email address.

Tags business issuesArm HoldingsMergers and acquisitions

Featured

Slideshows

HP channel recognised at 2017 Partner Awards

HP channel recognised at 2017 Partner Awards

The HP Partner Awards 2017 at Shed 10 kicked off with an AMD-sponsored hackers lounge, a mysterious gaming style area filled with dry ice and red lasers, the waiters wearing Mr Robot style masks.

HP channel recognised at 2017 Partner Awards
Tech industry comes together as Lexel celebrates turning 30

Tech industry comes together as Lexel celebrates turning 30

Leading figures within the technology industry across New Zealand came together to celebrate 30 years of success for Lexel Systems, at a milestone birthday occasion at St Matthews in the City.​

Tech industry comes together as Lexel celebrates turning 30
HP re-imagines education through Auckland event launch

HP re-imagines education through Auckland event launch

HP New Zealand held an inaugural Evolve Education event at Aotea Centre in Auckland, welcoming over 70 principals, teachers and education experts to explore ways of shaping and enhancing learning using technology.

HP re-imagines education through Auckland event launch
Show Comments