Menu
Qualcomm releases Gimbal sensors for short-range tracking

Qualcomm releases Gimbal sensors for short-range tracking

The company uses Bluetooth to build location-based marketing systems

Qualcomm has made its Gimbal sensors or "proximity beacons" commercially available as part of the company's context aware platform, which lets, for example, retailers see when a customer has entered a store.

A mobile app can be enabled to look for the beacon's transmission. When it's within physical proximity to the beacon and detects it, the app can notify the user of location-relevant content, promotions, and offers, according to Qualcomm.

The beacons use Bluetooth Smart technology to communicate with smartphones and tablets at distances of up to 50 meters. To allow companies to integrate Gimbal with their apps, there is a dedicated SDK (software development kit). The beacons support iOS today with planned support for Android. The Gimbal package also includes a management platform.

Qualcomm isn't the only company that sees big potential for this kind of location-based marketing -- Apple rolled out its iBeacon location services technology, which is also based on Bluetooth, to its 254 U.S. stores, it confirmed Friday.

The software needed for iBeacon to work is included in iOS 7, but users also have to give the app permission for the technology to work.

Just like Apple, Qualcomm is aware there are grave privacy concerns with these kinds of platforms, and underlines that Gimbal has "consumer friendly opt-in and opt-out privacy controls designed to protect the consumer's personal information" which have been certified by TRUSTe.

But users still have to be mindful -- the platform allows retailers to see "who stopped by and how long they stayed," Qualcomm said. The Gimbal profile also lets retailers tailor content based on places consumers visit and apps they used, it said.

Gimbal proximity beacons are available in two models, Series 10 and Series 20, which cost from US$5 and $10 each. The Series 10 beacons have a battery life of many months or up to a year and Series 20 units have a battery life of 1 to 3 years, according to Qualcomm.

Send news tips and comments to mikael_ricknas@idg.com


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags mobileiosmobile applicationsapplicationstelecommunicationqualcommMobile OSesAndroid OS

Brand Post

Featured

Slideshows

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

Hundreds of leaders from the New Zealand IT industry gathered at the Hilton in Auckland on 17 November to celebrate the finest female talent in the Kiwi channel and recognise the winners of the Reseller News Women in ICT Awards (WIICTA) 2020.

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards
Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards

Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards

The leading female front runners of the New Zealand ICT industry joined together for the annual Reseller News Women in ICT Awards event at the Hilton in Auckland, during which hundreds of guests celebrated 13 outstanding individuals who won awards, chosen from more than 50 finalists representing over 30 organisations.

Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards
Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

More than 500 channel leaders gathered in Auckland on 21 October at the ​Reseller News Innovation Awards ​2020 to celebrate the achievements of the New Zealand technology industry's top partners, start-ups, vendors, distributors and individuals.

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners
Show Comments