Integrated digital commerce solutions provider and marketing communications specialist, Salmat Digital, has acquired Netstarter a leading Magento solution partner in Asia-Pacific.
The Magento platform is used by more than 200,000 businesses worldwide and complements Salmat's existing hybris enterprise solution.
Salmat Digital CEO, Peter Anson, said, “This is an exciting milestone for Salmat Digital, which strengthens our unique market leadership position. Netstarter will enable us to offer digital commerce solutions that are adaptable for SMEs through to enterprise level businesses.”
While reports suggest that local retailers are struggling to engage Australian consumers online and match the competition abroad, recent research shows that more than 70 per cent of Australian online shoppers would prefer to purchase from local online businesses.
“Many Australian businesses still have no online sales channel and we believe Salmat can be the best strategic partner for these businesses to compete both domestically and globally," Anson said.
"Importantly, we can support the needs of our clients as they change and our leading service offering will provide a clear migration path that will give them the ability to adjust their eCommerce strategy in accordance with the pace of their growth and online presence,” he said.
The company stated that bringing the solutions together will provide businesses with comprehensive digital commerce consultancy services in Australia and New Zealand and would accelerate and strengthen the overall opportunities across the entire Salmat family of solutions and services.
Netstarter has the largest team of Magento Certified Plus developers globally.