From the 13th of November to Christmas, a limited number of businesses and individuals, will be able to sign-up to reserve their .kiwi domain names.
This follows the Internet Corporation for Assigned Names and Numbers (ICANN), officially designating Dot Kiwi Limited (“Dot Kiwi”) as the registry for the .kiwi domain.
“We’re excited that .kiwi will create an online short hand for people to use in their websites and email addresses. It’ll quickly tell each other and our customers who we are, and what sets us apart.
“New Zealanders have become used to .co.nz, but it doesn’t actually tell anyone about who you are outside of New Zealand. The .nz domain communicates where you or your business is based, but .kiwi tells them what kind of person or entity you are. The .kiwi domain will move beyond the stock standard approach to domain names, and will send a very influential message,” says Tim Johnson, CEO of Dot Kiwi.
According to the company, the launch of .kiwi has been designed to ensure that trademark owners can register their marks before the general public has the opportunity to. This trademark period is intended to help protect brands, reduce cybersquatting and increase consumer security on the internet in New Zealand.
.kiwi will be the first of many domain names created to connect people’s online identity with both their geographical and cultural identity. Both Londoners and New Yorkers will eventually be able to use websites ending in .london and .nyc. Domains names will also become available in Chinese, Arabic, Russian and other non-English scripts.
Interested New Zealand businesses and others can register their interest in a .kiwi domain here.