DealFoundy, a NZ-based start-up working to bring buyers and sellers of IT systems together with a website that offers information on products, will be rolling out in-house software modules for resellers in the country in 2014.
“The modules will help resellers to bring information together to be more productive, sell more to existing customers and integrate with other systems. Later in 2014 we will work to launch more modules that will help resellers find new customers besides some enhancements for manufacturers and distributors,” says James Caldwell, CEO of DealFoundry.
With the additional modules, and increasing traction from its current website interactions, the company hopes to breakeven in the first half of 2014.
“The short term focus is to complete the rollout of seven modules in the next few months. Longer term, DealFoundry has a number of growth opportunities to evaluate. These include more services for existing customers, expansion into other countries and expansion into industries beyond IT,” says Caldwell.
“At current rates, breakeven is expected to happen in the first half of 2014. It may take a considerable time for shareholders to see a payout though, as revenue will be re-invested for growth – as is often the case with startups,” he adds.
DealFoundry’s Deal.Catalog SaaS service, which is currently free, provides price and stocking information for resellers to enable them to order the products they need in a more competitive and comprehensive fashion.
“Resellers can consume a lot of time going to various distributor websites tracking down stock and getting the best price. This adds a significant cost of labour to the cost of preparing a quotation. Some resellers choose not to incur this cost by using only one distributor; however the risk is that they may pay more than they need to.
“Deal.Catalog provides all the product, stock and pricing information a reseller needs on one site. This makes selecting and procuring product very much quicker,” says Caldwell.
According to him, data on the site goes through validation checks before it is placed online, and it is refreshed each time new information is received or uploaded from particular sellers.
“Currently data refresh frequencies vary from several times a day through to weekly. Resellers can easily automate the uploading process so that it occurs whenever they have fresh data,” says Caldwell.
DealFoundry has been operating for two months