Menu
Salesforce.com to offer private version of its AppExchange app store

Salesforce.com to offer private version of its AppExchange app store

Gartner has predicted 25 percent of enterprises will have app stores by 2017

Salesforce.com is giving customers the ability to create private app stores

Salesforce.com is giving customers the ability to create private app stores

Salesforce.com has long had a public AppExchange software marketplace, but now it's going to give customers the ability to create their own private AppExchanges where employees can download applications to use in their jobs.

Private AppExchange is generally available as of Friday to customers running Salesforce.com's Enterprise and higher editions, said Sara Varni, senior director of AppExchange marketing. However, those customers can give employees who don't use Salesforce.com itself access to the private store for US$5 per user per month.

Enterprise application stores are rapidly coming into favor as companies seek to appease workers who are used to the generally painless experience of consumer app stores like Apple's iTunes. The managed app store model also gives enterprises a way to place a layer of governance over the software and devices employees are using, even as they provide easier access to software.

"The whole goal of private AppExchange is to empower the CIO to say yes," Varni said. While IT departments curate and oversee which applications get into the store, based on pre-determined permissions, employees can download them when they wish, she added.

In February, Gartner released a report predicting that 25 percent of enterprises will have their own app stores by 2017.

Salesforce.com is clearly hoping to keep its current customers from using rival vendors' technology, such as BMC's recently launched AppZone, to build out these stores.

Customers can use Private AppExchange to deliver any Web, mobile or desktop application to any device, with centralized authentication through Salesforce.com's recently launched Identity service.

Stores can also be customized to reflect a company's brand or various departments' needs, according to Salesforce.com.

Salesforce.com didn't run a formal beta program for Private AppExchange, but sought input from about 50 customers into its design. "Given our conversations, we know customers are hungry for this," Varni said.

The development effort was made easier given that much of the plumbing was already there, given the public AppExchange, said Ryan Ellis, senior director of product management.

Private AppExchange doesn't solve every problem related to enterprise app stores, such as the potential complexity of tracking software licenses and subscriptions as users download and use various applications.

It's possible to integrate Private AppExchange stores with third-party license management systems, Varni said.

Salesforce.com has also integrated Private AppExchange with its Chatter collaboration software. This means that "organizations can enable their employees to discover, discuss, rate and self-support applications collaboratively versus just being pointed to a generic app store and left to fend for themselves," Constellation Research vice president and principal analyst Alan Lepofsky [cq] said.

Chris Kanaracus covers enterprise software and general technology breaking news for The IDG News Service. Chris' email address is Chris_Kanaracus@idg.com


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags IT managementmobileCIO roleSalesforce.comsoftwareapplicationsit strategybmcconsumerization of IT

Featured

Slideshows

Reseller News welcomes industry figures for 2019 Hall of Fame lunch

Reseller News welcomes industry figures for 2019 Hall of Fame lunch

Reseller News welcomed 2018 inductees - Chris Simpson, Kendra Ross and Phill Patton - to the third running of the Reseller News Hall of Fame lunch, held at the French Cafe in Auckland. The inductees discussed the changing landscape of the technology industry in New Zealand, while outlining ways to attract a new breed of players to the ecosystem. Photos by Gino Demeer.

Reseller News welcomes industry figures for 2019 Hall of Fame lunch
Upcoming tech talent share insights at inaugural Emerging Leaders Forum 2019

Upcoming tech talent share insights at inaugural Emerging Leaders Forum 2019

The channel came together for the inaugural Reseller News Emerging Leaders Forum in New Zealand, created to provide a program that identifies, educates and showcases the upcoming talent of the ICT industry. Hosted as a half day event, attendees heard from industry champions as keynoters and panelists talked about future opportunities and leadership paths and joined mentoring sessions with members of the ICT industry Hall of Fame. The forum concluded with 30 Under 30 Tech Awards across areas of Sales, Entrepreneur, Marketing, Management, Technical and Human Resources. Photos by Gino Demeer.

Upcoming tech talent share insights at inaugural Emerging Leaders Forum 2019
Show Comments