Menu
Some teens may indeed be anti-Facebook

Some teens may indeed be anti-Facebook

Facebook on Wednesday reported a decline in daily use among younger teens

Facebook's popularity might be on the decline among some teenagers, the company signaled Wednesday.

For younger teenagers, Facebook has seen a decline in the number of daily users, the company reported during its third-quarter earnings call. Overall, usage among U.S. teens was stable between the second and third quarters, but the decrease in daily usage for some was noted early in the prepared remarks of Facebook's chief financial officer, David Ebersman.

It was one of the first times that the social network has identified a decrease in its teenage users. Youth engagement on Facebook is hard to measure because self-reported age data is usually unreliable for younger users, the company said. But, "we wanted to share [the figure] because we get a lot of questions about teens," Ebersman said.

Facebook didn't disclose the size of the decline or comment on it further.

With many rival services vying for younger users' attention, Facebook's ability to keep them on its site is an issue. One area of intense competition is messaging. Facebook operates its own standalone app just for messages, called Messenger, but services such as Snapchat, WhatsApp and Skype are also popular.

Part of the issue might be that everyone seems to be on Facebook now, and teens want their own place to digitally mingle. "Teens don't want to be on the same site as their parents," said Brian Blau, who's an industry analyst with Gartner and a parent of a teenager himself.

Also, a study released by Pew Research Center earlier this year found that the "drama" on Facebook might be driving more teens to one of Facebook's biggest rivals: Twitter.

Overall, on a monthly basis, Facebook grew its number of users to 1.19 billion during the quarter, an increase of 18 percent from last year. Total sales for the company, aided by mobile, were up 60 percent, to US$2.02 billion.

During the call, Facebook said it would continue to build products for people of all ages.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com


Follow Us

Join the New Zealand Reseller News newsletter!

Error: Please check your email address.

Tags business issuesInternet-based applications and servicessocial networkingfinancial resultssocial mediainternetsearch enginesFacebook

Featured

Slideshows

Sizing up the NZ security spectrum - Where's the channel sweet spot?

Sizing up the NZ security spectrum - Where's the channel sweet spot?

From new extortion schemes, outside threats and rising cyber attacks, the art of securing the enterprise has seldom been so complex or challenging. With distance no longer a viable defence, Kiwi businesses are fighting to stay ahead of the security curve. In total, 28 per cent of local businesses faced a cyber attack last year, with the number in New Zealand set to rise in 2017. Yet amidst the sensationalism, media headlines and ongoing high profile breaches, confusion floods the channel, as partners seek strategic methods to combat rising sophistication from attackers. In sizing up the security spectrum, this Reseller News roundtable - in association with F5 Networks, Kaspersky Lab, Tech Data, Sophos and SonicWall - assessed where the channel sweet spot is within the New Zealand channel. Photos by Maria Stefina.

Sizing up the NZ security spectrum - Where's the channel sweet spot?
Kiwi channel comes together for another round of After Hours

Kiwi channel comes together for another round of After Hours

The channel came together for another round of After Hours, with a bumper crowd of distributors, vendors and partners descending on The Jefferson in Auckland. Photos by Maria Stefina.​

Kiwi channel comes together for another round of After Hours
Consegna comes to town with AWS cloud offerings launch in Auckland

Consegna comes to town with AWS cloud offerings launch in Auckland

Emerging start-up Consegna has officially launched its cloud offerings in the New Zealand market, through a kick-off event held at Seafarers Building in Auckland.​ Founded in June 2016, the Auckland-based business is backed by AWS and supported by a global team of cloud specialists, leveraging global managed services partnerships with Rackspace locally.

Consegna comes to town with AWS cloud offerings launch in Auckland
Show Comments