Menu
Twitter gets more visual with photo, video previews

Twitter gets more visual with photo, video previews

Photos and videos now appear in users' feeds without having to click on a link

Twitter now puts photo and video previews front and center in users' feeds.

Twitter now puts photo and video previews front and center in users' feeds.

Twitter became an Internet phenomenon as a tool for posting short text messages, but now it also wants to feature multimedia content more prominently.

Previews of photos and videos will now appear on users' timeline streams, whereas before people had to click on links to see them. The new feature is available on Twitter's iOS and Android apps, as well as on its Web version.

The changes apply only to photos uploaded using Twitter, and to videos created with Twitter's Vine app. People still have to navigate to an outside page to see photos or videos from third-party services.

Users can expand the photos or watch the videos by tapping them on mobile and clicking on them on the desktop.

With this feature, Twitter wants to provide a more media-rich experience for users, and to better compete against big rivals like Instagram and Snapchat. "These rich tweets can bring your followers closer to what's happening," the company said in its announcement.

But the changes also come as Twitter faces pressure to build out its advertising business, as its public debut on the New York Stock Exchange looms.

Video ads constitute a major element of Twitter's advertising business, which generated 85 percent of the company's revenue last year, the company said on its IPO documents. Placing more video and photo content front and center in users' feeds, therefore, could give marketers an added incentive to advertise with Twitter.

Twitter has already partnered with more than a dozen broadcasters and media networks through its Amplify program, which places promotional video content in users' feeds. Some of those partners include Bloomberg TV, A&E and BBC America.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com


Follow Us

Join the newsletter!

Error: Please check your email address.

Tags Internet-based applications and servicesMobile OSessocial networkingtwittermobilesocial mediainternetvideoVinemobile applications

Featured

Slideshows

Tech industry comes together as Lexel celebrates turning 30

Tech industry comes together as Lexel celebrates turning 30

Leading figures within the technology industry across New Zealand came together to celebrate 30 years of success for Lexel Systems, at a milestone birthday occasion at St Matthews in the City.​

Tech industry comes together as Lexel celebrates turning 30
HP re-imagines education through Auckland event launch

HP re-imagines education through Auckland event launch

HP New Zealand held an inaugural Evolve Education event at Aotea Centre in Auckland, welcoming over 70 principals, teachers and education experts to explore ways of shaping and enhancing learning using technology.

HP re-imagines education through Auckland event launch
Reseller News ICT Industry Awards 2017 - Meet the winners...

Reseller News ICT Industry Awards 2017 - Meet the winners...

Reseller News honoured the industry’s finest on a standout evening for the New Zealand channel, recognising the achievements of established and emerging partners on a memorable night in Auckland.

Reseller News ICT Industry Awards 2017 - Meet the winners...
Show Comments