Menu
Twitter hires NBC's Vivian Schiller to boost its news cred

Twitter hires NBC's Vivian Schiller to boost its news cred

The digital exec at NBC will help drive Twitter's partnerships with media networks

Twitter has hired a top digital executive at NBC News, Vivian Schiller, to help boost its partnerships with news organizations.

Schiller will join Twitter as head of news in January, she said in a tweet Thursday.

Twitter is already a go-to destination for real-time news and chatter about current events. With Schiller on board, Twitter hopes to make its service a stronger resource for news outlets, and also usher in more media deals, possibly through advertising.

Schiller was chief digital officer at NBC News for two years. Before that she worked at NPR, The New York Times and CNN, according to her LinkedIn profile.

Twitter has been partnering with broadcasters to try to become a "second screen" while people are watching television. Through its Amplify program, Twitter works with broadcasters like BBC, Fox and the Weather Channel to place their video content, along with ads, into users' feeds.

If users are tweeting about certain TV shows, Twitter also places promoted tweets from marketers into their streams with its ad targeting programs.

"We plan to continue to leverage our media relationships to drive more content distribution on our platform and create more value for our users and advertisers," Twitter said in its recent IPO filing.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags social mediainternetbusiness issuestwittersocial networkingvideopersonnelInternet-based applications and servicesNBC

Featured

Slideshows

EDGE 2018: Kiwis kick back with Super Rugby before NZ session

EDGE 2018: Kiwis kick back with Super Rugby before NZ session

New Zealanders kick-started EDGE 2018 with a bout of Super Rugby before a dedicated New Zealand session, in front of more than 50 partners, vendors and distributors on Hamilton Island.​

EDGE 2018: Kiwis kick back with Super Rugby before NZ session
EDGE 2018: Kiwis assess key customer priorities through NZ research

EDGE 2018: Kiwis assess key customer priorities through NZ research

EDGE 2018 kicked off with a dedicated New Zealand track, highlighting the key customer priorities across the local market, in association with Dell EMC. Delivered through EDGE Research - leveraging Kiwi data through Tech Research Asia - more than 50 partners, vendors and distributors combined during an interactive session to assess the changing spending patterns of the end-user and the subsequent impact to the channel.

EDGE 2018: Kiwis assess key customer priorities through NZ research
Show Comments