Menu
Twitter hires NBC's Vivian Schiller to boost its news cred

Twitter hires NBC's Vivian Schiller to boost its news cred

The digital exec at NBC will help drive Twitter's partnerships with media networks

Twitter has hired a top digital executive at NBC News, Vivian Schiller, to help boost its partnerships with news organizations.

Schiller will join Twitter as head of news in January, she said in a tweet Thursday.

Twitter is already a go-to destination for real-time news and chatter about current events. With Schiller on board, Twitter hopes to make its service a stronger resource for news outlets, and also usher in more media deals, possibly through advertising.

Schiller was chief digital officer at NBC News for two years. Before that she worked at NPR, The New York Times and CNN, according to her LinkedIn profile.

Twitter has been partnering with broadcasters to try to become a "second screen" while people are watching television. Through its Amplify program, Twitter works with broadcasters like BBC, Fox and the Weather Channel to place their video content, along with ads, into users' feeds.

If users are tweeting about certain TV shows, Twitter also places promoted tweets from marketers into their streams with its ad targeting programs.

"We plan to continue to leverage our media relationships to drive more content distribution on our platform and create more value for our users and advertisers," Twitter said in its recent IPO filing.

Zach Miners covers social networking, search and general technology news for IDG News Service. Follow Zach on Twitter at @zachminers. Zach's e-mail address is zach_miners@idg.com


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags social mediainternetbusiness issuestwittersocial networkingvideopersonnelInternet-based applications and servicesNBC

Featured

Slideshows

Meet the leading female front runners of the Kiwi channel

Meet the leading female front runners of the Kiwi channel

Reseller News honoured the leading female front runners of the New Zealand channel at the 2018 Women in ICT Awards (WIICTA) in Auckland. The awards honoured standout individuals across seven categories, spanning Entrepreneur; Innovation; Rising Star; Shining Star; Community; Technical and Achievement.

Meet the leading female front runners of the Kiwi channel
Meet the top performing customer-centric Microsoft channel partners

Meet the top performing customer-centric Microsoft channel partners

Microsoft honoured leading partners across the channel following a year of customer innovation and market growth in New Zealand. The 2018 Microsoft Partner Awards recognised excellence within the context of the end-user, spanning a host of emerging and established providers.

Meet the top performing customer-centric Microsoft channel partners
Reseller News launches new-look Awards at 2018 Judges’ Lunch

Reseller News launches new-look Awards at 2018 Judges’ Lunch

Introducing the Reseller News Innovation Awards, launched to the channel at the 2018 Judges’ Lunch in Auckland. With more than 70 judges now part of the voting panel, the new-look awards will reflect the changing dynamics of the channel, recognising excellence across customer value and innovation - spanning start-ups, partners, distributors and vendors.

Reseller News launches new-look Awards at 2018 Judges’ Lunch
Show Comments