Online eatery guide, Zomato, is expanding its New Zealand operations and will look to invest around $1 million dollars in the next year, depending on growth.
“The NZ part of the site currently lists restaurants and eateries in Auckland and Wellington. We will be covering Hamilton in the next few months. We have around 9 people currently in the Auckland office. This should rise to around 12 to 15 by the end of the year. We are also looking to open a Wellington office, and hopefully get around 5 people there, sometime in 2014.
“We are growing fast and we are hoping that this will be sustained. Based on relevant growth we would look to invest up to $1 million in the country,” says Sahil Ludhani, country manager NZ for Zomato.
According to Ludhani, Zomato differentiates itself from its competitors by ensuring that basic listings remain free, by updating the site every three months and by providing a user-focused mobile app. The site also incorporates social elements, and allows people to write reviews and collect followers, making it a more attractive proposition for visitors.
“Currently, we have around 3700 listings for Auckland and around 1000 for Wellington. The Hamilton listings will add to the NZ site. We currently don’t have plans to feature listings from the South Island. We intend to focus our energies and resources in the North Island and assess our growth steadily,” says Ludhani.
The site provides free listings of restaurants in cities, and makes revenue off advertisements that the eateries put up on site. The company was formed in 2008, has raised four rounds of funding adding up to US$ 16.5 million and features eatery information from 28 cities across several countries.