Menu
Virident builds up Asia-Pacific presence

Virident builds up Asia-Pacific presence

Lincoln Goldsmith has been brought on board as its APJ channel sales director, specifically focused on A/NZ

Server-side flash storage vendor, Virident, is building up its presence in the Asia-Pacific market hiring Lincoln Goldsmith as its director of channel sales for Asia Pacific and Japan.

Goldsmith is in charge of building up the vendor’s Asia-Pacific presence particularly within Australia and New Zealand.

Prior to joining Virident, Goldsmith worked for CommVault for three years as its A/NZ channel manager and was promoted to director of channels for APJ. He also worked with NetApp in Japan and his father’s business XSI Data Solutions.

In Asia-Pacific, the vendor has five staff and recently launched its Virident Impact Partner (VIP) program in September.

“We believe that the channel is the way to go and we need to leverage their expertise to enable us to grow at the pace that we are. As a company, Virident is growing 300 per cent, and we’re well ahead of the curve in a market that’s growing at 60 per cent,” Goldsmith said.

“Despite the fact we don’t have a large presence in terms of headcount yet, we’ll be adding more resources. More than 100 people have joined the business in the last year.”

The VIP program consists of Member and Elite levels, and involves joint marketing efforts, co-branding, technology training, sales support, deal registration and a loyalty program.

It is also implementing a certification program, Virident Validated, to accredit partner knowledge of PCIe technology.

“As the program builds and grows, we’ll look to our partners to understand what they want from us in order for them to be successful,” he said. “We’re looking to engage very technically competent partners that understand technology and focus on virtual desktop infrastructure and database applications.”

Virident started up about six years ago and is backed by a number of strategic investors including Intel, Cisco and Seagate. It was recently acquired by storage vendor, Western Digital in a deal worth $US685 million.

Its FlashMax product range, which include SSDs can function as server-side memory or long-term storage, and also has related software that can manage SSD storage resources in data centers.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags flash storagewestern digitalcommvaultLincoln Goldsmith

Featured

Slideshows

The making of an MSSP: a blueprint for growth in NZ

The making of an MSSP: a blueprint for growth in NZ

Partners are actively building out security practices and services to match, yet remain challenged by a lack of guidance in the market. This exclusive Reseller News Roundtable - in association with Sophos - assessed the making of an MSSP, outlining the blueprint for growth and how partners can differentiate in New Zealand.

The making of an MSSP: a blueprint for growth in NZ
Reseller News Platinum Club celebrates leading partners in 2018

Reseller News Platinum Club celebrates leading partners in 2018

The leading players of the New Zealand channel came together to celebrate a year of achievement at the inaugural Reseller News Platinum Club lunch in Auckland. Following the Reseller News Innovation Awards, Platinum Club provides a platform to showcase the top performing partners and start-ups of the past 12 months, with more than ​​50 organisations in the spotlight.​​​

Reseller News Platinum Club celebrates leading partners in 2018
Meet the top performing HP partners in NZ

Meet the top performing HP partners in NZ

HP has honoured its leading partners in New Zealand during 2018, following 12 months of growth through the local channel. Unveiled during the fourth running of the ceremony in Auckland, the awards recognise and celebrate excellence, growth, consistency and engagement of standout Kiwi partners.

Meet the top performing HP partners in NZ
Show Comments