Menu
A/NZ mobile phone market declines

A/NZ mobile phone market declines

Android pips iOS as most popular mobile operating system

The demise of the feature phone has contributed to a 20 per cent contraction in the total A/NZ mobile phone market, an IDC analyst report has revealed.

The total market, which includes feature phone and smartphones fell by 5 per cent quarter-on-quarter and 20 per cent year-on-year with more than $2.6 million devices shipped in the second quarter of this year.

The decline in the total market is mainly attributed to shipments in the feature phone market falling 45 per cent.

This was compounded by a slight decline in the in smartphone shipments, highlighting a surprising slowdown in demand.

IDC analyst Aman Bajaj said smartphone shipments fell marginally compared to the previous quarter despite some notable product launches including Samsung’s Galaxy S4.

“There has been a slowdown in replacement demand that has previously contributed to the phenomenal growth of the smartphones market,” he said.

“Feature phones now only account for under a fifth of mobile phone shipments.

“This suggests that the majority of mobile users have already made the transition to a smart device.”

Android is now the leading operating system in the A/NZ market despite iOS continuing to command a loyal following.

According to IDC, Android has benefited from Samsung’s solid performance, as well as a push by Sony, Huawei, LG and HTC.

The two dominant players combined for more than 90 per cent of all smartphones shipped into the region.

This showcases the challenging environment competing operating systems, such as Windows and Blackberry, face taking on well-established platforms.

Windows increased its market share slightly taking third place in the market. It was followed by Blackberry, which launched its first set of BB10 devices earlier this year.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags AppleAndroidiosIDCsamsungmobile phone

Featured

Slideshows

EDGE 2018: Kiwis kick back with Super Rugby before NZ session

EDGE 2018: Kiwis kick back with Super Rugby before NZ session

New Zealanders kick-started EDGE 2018 with a bout of Super Rugby before a dedicated New Zealand session, in front of more than 50 partners, vendors and distributors on Hamilton Island.​

EDGE 2018: Kiwis kick back with Super Rugby before NZ session
EDGE 2018: Kiwis assess key customer priorities through NZ research

EDGE 2018: Kiwis assess key customer priorities through NZ research

EDGE 2018 kicked off with a dedicated New Zealand track, highlighting the key customer priorities across the local market, in association with Dell EMC. Delivered through EDGE Research - leveraging Kiwi data through Tech Research Asia - more than 50 partners, vendors and distributors combined during an interactive session to assess the changing spending patterns of the end-user and the subsequent impact to the channel.

EDGE 2018: Kiwis assess key customer priorities through NZ research
Show Comments