Menu
A/NZ mobile phone market declines

A/NZ mobile phone market declines

Android pips iOS as most popular mobile operating system

The demise of the feature phone has contributed to a 20 per cent contraction in the total A/NZ mobile phone market, an IDC analyst report has revealed.

The total market, which includes feature phone and smartphones fell by 5 per cent quarter-on-quarter and 20 per cent year-on-year with more than $2.6 million devices shipped in the second quarter of this year.

The decline in the total market is mainly attributed to shipments in the feature phone market falling 45 per cent.

This was compounded by a slight decline in the in smartphone shipments, highlighting a surprising slowdown in demand.

IDC analyst Aman Bajaj said smartphone shipments fell marginally compared to the previous quarter despite some notable product launches including Samsung’s Galaxy S4.

“There has been a slowdown in replacement demand that has previously contributed to the phenomenal growth of the smartphones market,” he said.

“Feature phones now only account for under a fifth of mobile phone shipments.

“This suggests that the majority of mobile users have already made the transition to a smart device.”

Android is now the leading operating system in the A/NZ market despite iOS continuing to command a loyal following.

According to IDC, Android has benefited from Samsung’s solid performance, as well as a push by Sony, Huawei, LG and HTC.

The two dominant players combined for more than 90 per cent of all smartphones shipped into the region.

This showcases the challenging environment competing operating systems, such as Windows and Blackberry, face taking on well-established platforms.

Windows increased its market share slightly taking third place in the market. It was followed by Blackberry, which launched its first set of BB10 devices earlier this year.


Follow Us

Join the newsletter!

Error: Please check your email address.

Tags Applesamsungmobile phoneIDCiosAndroid

Featured

Slideshows

Tech industry comes together as Lexel celebrates turning 30

Tech industry comes together as Lexel celebrates turning 30

Leading figures within the technology industry across New Zealand came together to celebrate 30 years of success for Lexel Systems, at a milestone birthday occasion at St Matthews in the City.​

Tech industry comes together as Lexel celebrates turning 30
HP re-imagines education through Auckland event launch

HP re-imagines education through Auckland event launch

HP New Zealand held an inaugural Evolve Education event at Aotea Centre in Auckland, welcoming over 70 principals, teachers and education experts to explore ways of shaping and enhancing learning using technology.

HP re-imagines education through Auckland event launch
Reseller News ICT Industry Awards 2017 - Meet the winners...

Reseller News ICT Industry Awards 2017 - Meet the winners...

Reseller News honoured the industry’s finest on a standout evening for the New Zealand channel, recognising the achievements of established and emerging partners on a memorable night in Auckland.

Reseller News ICT Industry Awards 2017 - Meet the winners...
Show Comments