"In Memory is not secret sauce" was the reminder from IDC Analyst Phillippe de Marcillac, at the end of a day talking more about the big announcements from the Oracle OpenWorld opening keynote. Maybe not the sauce, but certainly an ingredient in the creation of more coherent solutions for the big end of town.
In comparison with last year, the big difference this time around is that the engineered systems discussions are taking place in tandem with discussions about customer experience and the explosion in customer driven data. Last year the CX guys were in their own stream out the back and the tech guys were talking Exadata in the main halls.
Oracle President Mark Hurd managed the integration of the business and technology discussions, bringing in the CEO of the NYSE Euronext as well as Douglas Fisher, the Vice President and GM of Intel's Software and Services Group.
The surprising statistic from NYSE was that their annual IT spend was down $200m, while simultaneously delivering greater data speed and volume. Douglas Fisher brought onto the stage Sendur Kathir, executive director IT and CIO University of Melbourne.
With 50,000+ socially enabled students, the system creaks which were causing student frustration were publicised loud and clear. In the pre-social world, student discontent was generally ignored, whereas in 2012/2013 it starts to have a brand impact. An Exadata and Exalogic engineered solution was used to provide a rapid implementation and a successful quelling of the revolt.