Project and programme management professionals, Psoda, is all set to fly the Kiwi flag at Cloud Expo Asia 2013 come November. According to Bruce Aylward, CEO at Psoda, this is part of the company’s ongoing strategy to enter markets outside New Zealand and Australia.
“Our initial focus has been on New Zealand and then Australia. We are now ready to take our first steps into Asia. Our next target market is Singapore to establish a base in Asia and then outwards from there. To this end our product supports multiple languages including Chinese and Japanese,” said Aylward.
Psoda will be focusing on its project and programme management capabilities at the Cloud Expo Asia, and will use its presence there to actively scout for channel partners in that region, while establishing its brand and looking for customers.
According to Aylward, Psoda could be the only New Zealand firm exhibiting at Cloud Expo Asia, and he expresses disappointment on this since the Asian continent offers a promising market.
“The Asian markets offer strong growth in the next couple of years. New Zealand firms are well-respected there, travel times to Asia are faster than Europe and around the same as the US, and we are in similar time zones so we can provide better day-time support. Additionally, there is lower latency to deliver content to Asia compared to the USA or Europe.
“NZ provides a neutral ground from which to provide cloud services compared to e.g. the USA with the recent revelations of their NSA's PRISM programme and also because of the distrust between the governments of a lot of the Asian countries,” said Aylward.
While Aylward sees Asia as a good market for New Zealand firms, especially for cloud-based services, he warns that any entry by Kiwi firms should be backed by adequate research.
“The NZTE has very good resources and market research available and have people on the ground that you can talk with. Unless you have a lot of cash you are better off finding partners in the market to work with rather than trying to establish offices in each location. Such partners will have well established networks/relationships in your target market that you can leverage,” added Aylward.