Menu
Apple pledges to 'brighten everyone's day' on September 10

Apple pledges to 'brighten everyone's day' on September 10

Apple could launch iPhone 5 successor and other products that day

Apple will likely announce a new iPhone, and perhaps other new products, on September 10, as fans of the company hunger for dazzling displays of innovation.

The invite for the event, to be held on Apple's Cupertino campus, promises that "this should brighten everyone's day," hinting that it may launch more than just the iPhone 5 successor. Rumors have been swirling about Apple launching a new watch, or perhaps even a new TV.

There is also speculation that Apple could unveil a simpler, cheaper version of the iPhone. iPhone shipments have come under pressure in recent quarters as competition increases with Samsung and other Android phone makers.

When Apple launched the iPhone 5 last year, some company fans felt underwhelmed because the smartphone did not carry breakthrough features. Investors have questioned the company's ability to be innovative, and the company's CEO Tim Cook earlier this year said the company would launch "new product categories" during the fall season this year through 2014.

Apple last week introduced a new iPhone trade-in program that lets consumers take their old iPhone to an Apple store and receive a credit on the purchase of a new one. Walmart has also slashed the price on its website of the latest iPhone 5 to US$98 with a two-year contract.

It's less clear what other new products Apple may introduce. For years it has been predicted that Apple would launch a new TV set with breakthrough interaction features. More recently, there have been rumors about Apple developing a watch with the iOS operating system as the company looks to enter the wearable computing market.

Agam Shah covers PCs, tablets, servers, chips and semiconductors for IDG News Service. Follow Agam on Twitter at @agamsh. Agam's e-mail address is agam_shah@idg.com


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags smartphonesAppleconsumer electronics

Featured

Slideshows

Meet the leading female front runners of the Kiwi channel

Meet the leading female front runners of the Kiwi channel

Reseller News honoured the leading female front runners of the New Zealand channel at the 2018 Women in ICT Awards (WIICTA) in Auckland. The awards honoured standout individuals across seven categories, spanning Entrepreneur; Innovation; Rising Star; Shining Star; Community; Technical and Achievement.

Meet the leading female front runners of the Kiwi channel
Meet the top performing customer-centric Microsoft channel partners

Meet the top performing customer-centric Microsoft channel partners

Microsoft honoured leading partners across the channel following a year of customer innovation and market growth in New Zealand. The 2018 Microsoft Partner Awards recognised excellence within the context of the end-user, spanning a host of emerging and established providers.

Meet the top performing customer-centric Microsoft channel partners
Reseller News launches new-look Awards at 2018 Judges’ Lunch

Reseller News launches new-look Awards at 2018 Judges’ Lunch

Introducing the Reseller News Innovation Awards, launched to the channel at the 2018 Judges’ Lunch in Auckland. With more than 70 judges now part of the voting panel, the new-look awards will reflect the changing dynamics of the channel, recognising excellence across customer value and innovation - spanning start-ups, partners, distributors and vendors.

Reseller News launches new-look Awards at 2018 Judges’ Lunch
Show Comments