Electronics vendors, Seagate, HGST, Toshiba, and Western Digital (WD), have partnered to create the Storage Products Association (SPA), a forum intended to educate manufacturers, consumers and professionals about storage technologies and their significance.
The SPA initiative aims to provide balanced and informative content on key storage technologies – HDDs, SSDs, shingle magnetic recording and heat-assisted magnetic recording – and promote the growth and development of these technologies while assessing the potential roles these could have in the future.
“The market for storage continues to grow at an explosive rate with estimates now predicting that by 2020 demand will reach six zettabytes annually,” Seagate strategic marketing and research vice-president, Jeff Burke, said.
“Seagate is committed to sharing the benefits of storage technology and the right storage mix for consumer and enterprise needs. We are pleased to join SPA as we view the association as an excellent forum for education the public at large.”
The SPA is making its debut this week at the Flash Memory Summit 2013 in Santa Carla, California. Founding members will participate in a panel titled ‘Solid State Hybrid Drives Help Meet Today’s Storage Requirements’ to discuss the role of HDDs and SSDs.
SPA’s board of directors includes HGST marketing senior vice-president, Mark Grace, WD president, Timothy Leyden, Toshiba marketing vice-president, Joel Hagberg, and Seagate worldwide sales executive vice-president, Kurt Richarz.